Selling The Invisible A Field
Beckwith, Harry
ISBN 10: 0446672319 ISBN 13: 9780446672313
Editore: Grand Central Publishing, 2012
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World of Books (was SecondSale), Montgomery, IL, U.S.A.
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Descrizione:
Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Codice articolo 00097432481
Riassunto:
SELLING THE INVISIBLE is the first book to address the millions of people who work in America's service economy: proprietors, top executives, and sales and marketing professionals who sell the invisible i.e. services rather than products.
Informazioni sugli autori:
Harry Beckwith graduated Phi Beta Kappa from Stanford University in 1972. He then attended the University of Oregon School of Law, where he was awarded the school's highest honor of Law Review Editor-in-Chief. Beckwith formed Beckwith Advertising and Marketing in 1988. The firm specializes in marketing, marketing communications, and media relations for services.
Harry Beckwith graduated Phi Beta Kappa from Stanford University in 1972. He then attended the University of Oregon School of Law, where he was awarded the school's highest honor of Law Review Editor-in-Chief. Beckwith formed Beckwith Advertising and Marketing in 1988. The firm specializes in marketing, marketing communications, and media relations for services.
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Titolo: Selling The Invisible A Field
Casa editrice: Grand Central Publishing
Data di pubblicazione: 2012
Legatura: Brossura
Condizione: Good