Selling the Invisible: A Field Guide to Modern Marketing
Harry Beckwith
ISBN 10: 1587990660 ISBN 13: 9781587990663
Editore: Texere Publishing,US, 2001
Usato
Hardcover
Da
Greener Books, London, Regno Unito
Valutazione del venditore 5 su 5 stelle
Venditore AbeBooks dal 31 ottobre 2007
Questo articolo specifico non è più disponibile.
Riguardo questo articolo
Descrizione:
stains on pages and the side **SHIPPED FROM UK** We believe you will be completely satisfied with our quick and reliable service. All orders are dispatched as swiftly as possible! Buy with confidence! Greener Books. Codice articolo 4791015
Riassunto:
The essential guide to marketing services, that has become a business classic.Many companies who claim to be selling products are really selling services. What used to be a product-driven economy is now replete with services. But unlike products, you can t touch services, hear or see them. Services are mainly just promises that somebody will do something. They are invisible. So how do you sell, develop and make them grow? This international bestseller, now in paperback, answers that question with insights on how the markets for services work and how customers think and behave towards your offering. When it comes to marketing and selling, the difference between products and services can be enormous. A treasury of bite-sized, practical and intelligent strategies, based upon the author s extensive experience, Selling the Invisible will open your eyes to new ideas that will enhance the value and profitability of any company in today s service market.The book begins with the core problem of services marketing: service quality. It then suggests how to learn what you must improve, with examples of what works. It then moves on to services marketing fundamentals: defining what business you really are in and what people really are buying; positioning your service; understanding customers and buying behaviour; and communicating your service.
Product Description: Book by Beckwith Harry
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
Dati bibliografici
Titolo: Selling the Invisible: A Field Guide to ...
Casa editrice: Texere Publishing,US
Data di pubblicazione: 2001
Legatura: Hardcover
Condizione: Used; Very Good
I migliori risultati di ricerca su AbeBooks
Foto dell'editore
Selling the Invisible: A Field Guide to Modern Marketing
Da: Stephen White Books, Bradford, Regno Unito
Valutazione del venditore 5 su 5 stelle
hardcover. Condizione: Good. Ex-library book, usual marking. Clean copy in good condition. Quick dispatch from UK seller. Codice articolo mon0000498272
Quantità: 1 disponibili
Immagini fornite dal venditore
Selling the Invisible: A Field Guide to Modern Marketing
Da: WeBuyBooks, Rossendale, LANCS, Regno Unito
Valutazione del venditore 5 su 5 stelle
Condizione: Good. Most items will be dispatched the same or the next working day. A copy that has been read but remains in clean condition. All of the pages are intact and the cover is intact and the spine may show signs of wear. The book may have minor markings which are not specifically mentioned. Ex library copy with usual stamps & stickers. Codice articolo wbs3980140535
Quantità: 1 disponibili
Foto dell'editore
Selling the Invisible: A Field Guide to Modern Marketing
Da: WorldofBooks, Goring-By-Sea, WS, Regno Unito
Valutazione del venditore 5 su 5 stelle
Paperback. Condizione: Good. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine. Codice articolo GOR001678784
Quantità: 1 disponibili
Foto dell'editore
Selling the Invisible: A Field Guide to Modern Marketing
Da: WorldofBooks, Goring-By-Sea, WS, Regno Unito
Valutazione del venditore 5 su 5 stelle
Paperback. Condizione: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Codice articolo GOR001291840
Quantità: 2 disponibili
Foto dell'editore
Selling the Invisible: A Field Guide to Modern Marketing
Da: WorldofBooks, Goring-By-Sea, WS, Regno Unito
Valutazione del venditore 5 su 5 stelle
Paperback. Condizione: Fair. A readable copy of the book which may include some defects such as highlighting and notes. Cover and pages may be creased and show discolouration. Codice articolo GOR001576271
Quantità: 1 disponibili
Foto dell'editore
Selling the Invisible: A Field Guide to Modern Marketing
Da: Anybook.com, Lincoln, Regno Unito
Valutazione del venditore 5 su 5 stelle
Condizione: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,350grams, ISBN:9781587990663. Codice articolo 9427227
Quantità: 1 disponibili
Foto dell'editore
Selling the Invisible: A Field Guide to Modern Marketing
Da: Goldstone Books, Llandybie, Regno Unito
Valutazione del venditore 5 su 5 stelle
Hardcover. Condizione: Good. All orders are dispatched within one working day from our UK warehouse. We've been selling books online since 2004! We have over 750,000 books in stock. No quibble refund if not completely satisfied. Codice articolo mon0003818341
Quantità: 1 disponibili
Foto dell'editore
Selling the Invisible: A Field Guide to Modern Marketing
Da: Brit Books, Milton Keynes, Regno Unito
Valutazione del venditore 4 su 5 stelle
Hardcover. Condizione: Used; Good. ***Simply Brit*** Welcome to our online used book store, where affordability meets great quality. Dive into a world of captivating reads without breaking the bank. We take pride in offering a wide selection of used books, from classics to hidden gems, ensuring there is something for every literary palate. All orders are shipped within 24 hours and our lightning fast-delivery within 48 hours coupled with our prompt customer service ensures a smooth journey from ordering to delivery. Discover the joy of reading with us, your trusted source for affordable books that do not compromise on quality. Codice articolo mon0001629326
Quantità: 1 disponibili
Foto dell'editore
Selling the Invisible: A Field Guide to Modern Marketing
Da: Brit Books, Milton Keynes, Regno Unito
Valutazione del venditore 4 su 5 stelle
Hardcover. Condizione: Used; Very Good. ***Simply Brit*** Welcome to our online used book store, where affordability meets great quality. Dive into a world of captivating reads without breaking the bank. We take pride in offering a wide selection of used books, from classics to hidden gems, ensuring there is something for every literary palate. All orders are shipped within 24 hours and our lightning fast-delivery within 48 hours coupled with our prompt customer service ensures a smooth journey from ordering to delivery. Discover the joy of reading with us, your trusted source for affordable books that do not compromise on quality. Codice articolo 2232002
Quantità: 2 disponibili
Foto dell'editore
Selling the Invisible: A Field Guide to Modern Marketing
Editore:
Texere Publishing,US, 2001
ISBN 10: 1587990660
ISBN 13: 9781587990663
Antico o usato
Rilegato
Da: Greener Books, London, Regno Unito
Valutazione del venditore 5 su 5 stelle
Hardcover. Condizione: Used; Very Good. **SHIPPED FROM UK** We believe you will be completely satisfied with our quick and reliable service. All orders are dispatched as swiftly as possible! Buy with confidence! Greener Books. Codice articolo 2778201
Quantità: 1 disponibili