Sensemaking: The Power of the Humanities in the Age of the Algorithm

Madsbjerg, Christian

ISBN 10: 031639324X / ISBN 13: 9780316393249

Editore: Grand Central Publishing, 2017

Former library book; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Codice articolo G031639324XI4N10

Riassunto:

Based on his work at some of the world's largest companies, including Ford, Adidas, and Chanel, Christian Madsbjerg's Sensemaking is a provocative stand against the tyranny of big data and scientism, and an urgent, overdue defense of human intelligence.

Humans have become subservient to algorithms. Every day brings a new Moneyball fix--a math whiz who will crack open an industry with clean fact-based analysis rather than human intuition and experience. As a result, we have stopped thinking. Machines do it for us.

Christian Madsbjerg argues that our fixation with data often masks stunning deficiencies, and the risks for humankind are enormous. Blind devotion to number crunching imperils our businesses, our educations, our governments, and our life savings. Too many companies have lost touch with the humanity of their customers, while marginalizing workers with liberal arts-based skills. Contrary to popular thinking, Madsbjerg shows how many of today's biggest success stories stem not from "quant" thinking but from deep, nuanced engagement with culture, language, and history. He calls his method sensemaking.

In this landmark book, Madsbjerg lays out five principles for how business leaders, entrepreneurs, and individuals can use it to solve their thorniest problems. He profiles companies using sensemaking to connect with new customers, and takes readers inside the work process of sensemaking "connoisseurs" like investor George Soros, architect Bjarke Ingels, and others.

Both practical and philosophical, Sensemaking is a powerful rejoinder to corporate groupthink and an indispensable resource for leaders and innovators who want to stand out from the pack.

Informazioni sull'autore: Christian Madsbjerg is a founder of ReD Associates and the Director of its New York office. ReD is a strategy consulting company based in the human sciences and employs anthropologists, sociologists, art historians, and philosophers. Christian studied philosophy and political science in Copenhagen and London. He lives in New York City.

Dati bibliografici

Titolo: Sensemaking: The Power of the Humanities in ...
Casa editrice: Grand Central Publishing
Data di pubblicazione: 2017
Legatura: Hardcover
Condizione: Very Good
Condizione sovraccoperta: No Jacket