The Sentient Enterprise: The Evolution of Business Decision Making

Ratzesberger, Oliver; Sawhney, Mohanbir

ISBN 10: 1119438861 / ISBN 13: 9781119438861

Editore: Wiley, 2017

Codice articolo 1119438861-4-37297981

Riassunto:

Mohan and Oliver have been very fortunate to have intimate views into the data challenges that face the largest organizations and institutions across every possible industry—and what they have been hearing about for some time is how the business needs to use data and analytics to their advantage. They continually hear the same issues, such as:

• We're spending valuable meeting time wondering why everyone's data doesn't match up.
• We can't leverage our economies of scale while remaining agile with data.
• We need self-serve apps that let the enterprise experiment with data and accelerate the development process.
• We need to get on a more predictive curve to ensure long-term success.

To really address the data concerns of today's enterprise, they wanted to find a way to help enterprises achieve the success they seek. Not as a prescriptive process—but a methodology to become agile and leverage data and analytics to drive a competitive advantage.

You know, it's amazing what can happen when two people with very different perspectives get together to solve a big problem. This evolutionary guide resulted from the a-ha moment between these two influencers at the top of their fields—one, an academic researcher and consultant, and the other, a longtime analytics practitioner and chief product officer at Teradata. Together, they created a powerful framework every type of business can use to connect analytic power, business practices, and human dynamics in ways that can transform what is currently possible.

Informazioni sull'autore:

OLIVER RATZESBERGER is executive vice president and chief product officer of Teradata Corporation. Prior to Teradata, he spent seven years at eBay where he led their data warehouse and big data platform programs. He also has deep experience with open source startups. Ratzesberger joined Teradata in early 2013 as leader of the Teradata Research & Development software teams. As head of Teradata R&D, he now oversees a global organization including more than 1,900 technologists around the world.

MOHAN SAWHNEY is the McCormick Foundation Chair of Technology, Clinical Professor of Marketing and the Director, Center for Research in Technology & Innovation at the Kellogg School of Management at Northwestern University. Professor Sawhney is a globally recognized scholar, teacher, consultant and speaker in innovation, strategic marketing and new media. His research and teaching currently focuses on modern marketing, organic growth and business innovation. Professor Sawhney advises and speaks to Global 2000 firms and governments worldwide and has written six management books as well as dozens of influential articles in leading academic journals and managerial publications.

OLIVER RATZESBERGER is executive
vice president and chief product officer
of Teradata Corporation. Prior to Teradata,
he spent seven years at eBay where he led
their data warehouse and big data platform
programs. He also has deep experience
with open source startups. Ratzesberger
joined Teradata in early 2013 as leader
of the Teradata Research & Development
software teams. As head of Teradata R&D,
he now oversees a global organization
including more than 1,900 technologists
around the world.
MOHAN SAWHNEY is the McCormick
Foundation chair of technology, clinical
professor of marketing and the director,
Center for Research in Technology &
Innovation at the Kellogg School of
Management at Northwestern University.
Professor Sawhney is a globally recognized
scholar, teacher, consultant and speaker
in innovation, strategic marketing and new
media. His research and teaching currently
focuses on modern marketing, organic
growth and business innovation. Professor
Sawhney advises and speaks to Global
2000 firms and governments worldwide
and has written six management books
as well as dozens of influential articles in
leading academic journals and managerial
publications.

Dati bibliografici

Titolo: The Sentient Enterprise: The Evolution of ...
Casa editrice: Wiley
Data di pubblicazione: 2017
Legatura: hardcover
Condizione: Fair