Service Innovation and Management : Digitalization, Service Infusion and Customer Experience

Lingua: inglese

Editore: Springer Nature Switzerland, Springer Nature Switzerland, 2025

3031765591 / 9783031765599

Da: AHA-BUCH GmbH, Einbeck, GermaniaAHA-BUCH GmbH

Venditore con 5 stelle

Venditore AbeBooks dal 14 agosto 2006

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Descrizione dell’articolo da parte del venditore

Druck auf Anfrage Neuware - Printed after ordering - This open access book investigates how digitalization and service infusion are changing service provision and the customer experience. It highlights the central role of service management and service innovation in making these changes not only appear in theory but also implementing them in business practice. At the beginning of the 21st century, many manufacturing firms struggled to exploit the financial potential of service businesses, a phenomenon described as the service paradox. While many manufacturing firms are still struggling with this paradox, several firms (both service and manufacturing firms) are simultaneously struggling with digitalization. This phenomenon can be viewed as the digitalization paradox, i.e., as a situation in which companies invest in digitalization but struggle to reach the expected revenue growth. By applying the lens of service innovation to digitalization and service infusion, the book showcases how firms can overcome the service and digitalization paradoxes, transform service provision, and improve the customer experience. Itoffers comprehensive coverage, blending literature reviews, conceptualizations, empirical illustrations, and case studies to offer a multifaceted perspective on corporate strategies, illuminating pathways to address the challenges posed by the service and digitalization paradoxes.Built on the latest research from the CTF - Service Research Center at Karlstad University, Sweden, this book offers a valuable resource for managers seeking practical strategies and approaches to enhance their understanding and implementation of service management and marketing principles. It will also appeal to academics with an interest in service management and marketing.

Codice articolo 9783031765599

Titolo
Service Innovation and Management : Digitalization, Service Infusion and Customer Experience
Autore
Lars Witell
Editore
Springer Nature Switzerland, Springer Nature Switzerland
Anno di pubblicazione
2025
Condizione
Neu
Rilegatura
Buch
Lingua
inglese
ISBN 10
3031765591
ISBN 13
9783031765599
Peso dell'articolo
463 grammi
Dimensioni
241x160x17 mm

AHA-BUCH GmbH

Einbeck, Germania

Venditore con 5 stelle

Venditore AbeBooks dal 14 agosto 2006

Tariffe di spedizione da Germania a U.S.A.

ArticoloDa 30 a 40 giorni lavorativiDa 7 a 14 giorni lavorativi
Primo articoloEUR 62,32EUR 72,32
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