Service Management Principles for Hospitality and Tourism

Kandampully Jay; Solnet David

ISBN 10: 1465269606 / ISBN 13: 9781465269607

Editore: Kendall/Hunt Publishing Company, 2015

May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Codice articolo G1465269606I4N00

Riassunto:

Research, teaching interests and collective industry experiences have led to a strong belief that service management theory provides a vital conceptual framework with near perfect applicability in hospitality and tourism.

Service Management Principles for Hospitality & Tourism guides managers to a new perspective that sees hospitality and tourism as essential service businesses requiring a holistic cross-functional approach to meeting customers' needs within the context of personal relationships and experience. This edition includes references and examples about how service organizations can capitalize on, or are impacted by ongoing technological and social changes impacting the world, such as the sharing economy, social media, mobile and wearable technologies, online communities and more.

Service Management Principles for Hospitality & Tourism:

• incorporates pedagogical features including examples, review questions, study objectives, chapter outlines, key words, diagrams and photos, tips boxes, and more!
• surveys many topics covering operations, marketing, and human resources.
• provides a sound set of principles of service management.

This text introduces students to a range of interrelated topics that are fundamentally critical to success in service enterprises.

Dati bibliografici

Titolo: Service Management Principles for ...
Casa editrice: Kendall/Hunt Publishing Company
Data di pubblicazione: 2015
Legatura: Paperback
Condizione: Very Good
Condizione sovraccoperta: No Jacket
Edizione: seconda edizione