Service Mining: Framework and Application

Wei Lun Chang

ISBN 10: 1606495747 / ISBN 13: 9781606495742

Editore: Business Expert Press, US, 2014

Information technology and the discipline of service science have changed the way we think about, develop and deliver service and services. This book will introduce a novel concept, service mining, to address several research areas from the viewpoints of technology, model-building, management, and application. Service mining is defined as 'a systematical process including service discovery, service experience, service recovery and service retention to discover unique patterns and exceptional values within the existing service pool'. The goal of service mining is similar to data mining, text mining or web mining. All aim to 'detect something new' from the base being mined. Service mining targets the service pool. What distinguishes service mining from data or text mining is the concept service itself. Data is generally considered factual; text, though more nuanced in that words carry connotations, has a primary denotative quality which conveys meaning that text miners and the consumers of the mined text agree upon. Service, however, is trickier. It is a process of establishing a value proposition; and the value it represents is the joint creation of the provider and the customer, each of which offers a different perception in constructing the value proposition. Moreover, in the concept of service mining, the mining target is not only the traditional categories of services but also IT-based services. Under the big umbrella of service science, service mining is considered to be a branch of it. The goals of this book are to develop the concept of service mining and identify the possible applications of it. The contribution is to furnish a roadmap of service mining to researchers, managers, and marketers in service sectors. Codice articolo LU-9781606495742

Riassunto:

The shifting focus of service from the 1980s to 2000shas proved that IT not only lowers the cost of servicebut creates avenues to enhance and increase revenuethrough service. The new type of service, e-service,is mobile, flexible, interactive, and interchangeable.While service science provides an avenue for futureservice researches, the specific research areas fromthe IT perspective still need to be elaborated.This book introduces a novel concept servicemining to address several research areas fromtechnology, model, management, and applicationperspectives. Service mining is defined as a systematicalprocess including service discovery, serviceexperience, service recovery, and service retentionto discover unique patterns and exceptionalvalues within the existing services. The goal of service mining is similar to data mining,text mining, or web mining, and aims to detectsomething new from the service pool. The majordifference is the feature of service is quite distinctfrom the mining target, like data or text.This book devises concepts of service mining andidentifies the possible applications. The author providesa roadmap of service mining to researchers,managers, and marketers in service sectors.

L'autore: Wei-Lun Chang is an Associate Professor in the Department of Business Administration in Tamkang University. His interests include service science, CRM, and IT applications in management. He also publishes papers in several international journals, including CACM, Journal of Information Science, Knowledge-Based Systems, and Journal of Computer Information Systems.

Dati bibliografici

Titolo: Service Mining: Framework and Application
Casa editrice: Business Expert Press, US
Data di pubblicazione: 2014
Legatura: Paperback
Condizione: New