Services Marketing: An Interactive Approach. Questo articolo non è disponibile.
Fisk, Raymond P.; Grove, Stephen J.; John, Joby
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Lingua: inglese
Editore: South-Western Pub (edition 4), 2013
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- Usato
Da: BooksRun, Philadelphia, PA, U.S.A.BooksRun
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Venditore AbeBooks dal 2 febbraio 2016
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Descrizione dell’articolo da parte del venditore
The item might be beaten up but readable. May contain markings or highlighting, as well as stains, bent corners, or any other major defect, but the text is not obscured in any way.
Codice articolo 1285057139-7-1
- Titolo
- Services Marketing: An Interactive Approach
- Autore
- Fisk, Raymond P.; Grove, Stephen J.; John, Joby
- Editore
- South-Western Pub (edition 4)
- Anno di pubblicazione
- 2013
- Condizione
- Fair
- Rilegatura
- Paperback
- Lingua
- inglese
- ISBN 10
- 1285057139
- ISBN 13
- 9781285057132
- Edizione
- 4.
Interactive Services Marketing covers the essentials of services marketing--with particular emphasis on the theater model and the impact of technology. The text features a dynamic approach to human interactions--both in face-to-face communication and in connections through technology. The Third Edition focuses on interactions in service environments. The concise text is fully supported by a robust web site, enabling instructors to reinforce the emphasis on technology and allowing students to interact with both the printed text and online material. Pedagogical tools include chapter-opening vignettes, margin notes, end-of-chapter summaries and conclusions, exercises, and Internet activities. Available with InfoTrac Student Collections http://gocengage.com/infotrac.
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Sinossi
Book by Fisk Raymond P Grove Stephen J John Joby
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