Make It So

Many designers enjoy the interfaces seen in science fiction films and television shows. Freed from the rigorous constraints of designing for real users, sci-fi production designers develop blue-sky interfaces that are inspiring, humorous, and even instructive. By carefully studying these “outsider” user interfaces, designers can derive lessons that make their real-world designs more cutting edge and successful.

Nathan Shedroff is a seasoned, professional strategist and serial entrepreneur as well as a pioneer in the fields of experience design, interaction design, and information design. He speaks and teaches internationally, and his many books include Experience Design 1.1, Making Meaning, Design Is the Problem, Design Strategy in Action, and the upcoming Make It So.

Nathan is the chair of the groundbreaking MBA program in design strategy at California College of the Arts in San Francisco. This program prepares the next generation of innovation leaders for a world that is profitable, sustainable, ethical, and truly meaningful. The program unites the perspectives of systems thinking, design and integrative thinking, business models, sustainability, and generative leadership into a holistic strategic framework.

He holds an MBA in sustainable management from Presidio Graduate School and a bachelor's degree in industrial design from Art Center College of Design. He worked with Richard Saul Wurman at The Understanding Business and, later, co-founded vivid studios, a pioneering interactive media company and one of the first web services firms on the planet. vivid's hallmark was helping to establish and validate the field of information architecture by training an entire generation of designers in the newly emerging web industry.

Nathan is on the board of directors for Teague and the AIGA.

Christopher Noessel, in his day job as managing director at the pioneering interaction design firm Cooper, designs products, services, and strategy for the health, financial, and consumer domains, among others. In his role as practice lead, he helps manage the generator type of interaction designers, helping them build their skills and lead client projects to greatness.

Christopher has been doing interaction design for more than 20 years (longer than we've even been calling it that). He co-founded a small interaction design agency where he developed interactive exhibitions and environments for museums, and he worked as a director of information design at international Web consultancy marchFIRST, where he also helped establish the interaction design Center of Excellence.

Christopher was one of the founding graduates of the now-passing-intolegend Interaction Design Institute Ivrea in Ivrea, Italy, where his thesis project was a comprehensive service design for lifelong learners called Fresh. The project was presented at the MLearn conference in London in 2003. He has since helped to visualize the future of counterterrorism as a freelancer, built prototypes of coming technologies for Microsoft, and designed telehealth devices to accommodate the crazy facts of modern health care in his role at Cooper.

Christopher has written for online publications for many years, and was first published in print as co-author of the interaction design pattern chapter in the textbook edited by Simson Garfinkel, RFID: Applications, Security, and Privacy. His Spidey sense goes off at random topics, and this has led him to speak at conferences around the world about a wide range of things, including interactive narrative, ethnographic user research, interaction design, sex-related interactive technologies, free-range learning, the Interface Parenthesis and the future of interaction design, and the relationship between science fiction and interface design.