Da
medimops, Berlin, Germania
Valutazione del venditore 5 su 5 stelle
Venditore AbeBooks dal 10 maggio 2010
Gut/Very good: Buch bzw. Schutzumschlag mit wenigen Gebrauchsspuren an Einband, Schutzumschlag oder Seiten. / Describes a book or dust jacket that does show some signs of wear on either the binding, dust jacket or pages. Codice articolo M01939418275-V
The consumer goods industry accounts for 20 percent of the world’s gross domestic product (GDP)—that’s over $14 trillion in turnover. And yet the industry isn’t growing! It lags behind global GDP growth, and the latest figures suggest that the world’s top 250 consumer goods manufacturers lost nearly $38 billion in profit in 2011 compared to the previous year. As growth declines, profit margins erode and leading players are caught in a perfect storm: hyper competition, the growth of mega-retailers, explosive increases in input costs, talent shortages, and the declining effectiveness of traditional marketing methods all suck profits from a once vibrant and progressive industry. Industry thought leaders see an urgent need for change.
In The Shopper Marketing Revolution, shopper marketing pioneers Mike Anthony and Toby Desforges analyze why the industry needs to change and provide managers in the field with the practical advice and proven techniques they’ll need to revolutionize their businesses. Mike and Toby introduce the five-step Total Marketing model, an approach that creates coherent links between the end consumer and the in-store environment. Total marketing represents a fundamental shift in the way marketing works. It will help businesses understand how to respond to the reality of the 21st century—transforming the way they market their brands and relate to retail customers.
Titolo: The Shopper Marketing Revolution: Consumer -...
Casa editrice: RTC Publishing
Data di pubblicazione: 2013
Legatura: Brossura
Condizione: very good
Da: WorldofBooks, Goring-By-Sea, WS, Regno Unito
Paperback. Condizione: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Codice articolo GOR007964216
Quantità: 2 disponibili
Da: SecondSale, Montgomery, IL, U.S.A.
Condizione: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Codice articolo 00043714495
Quantità: 2 disponibili
Da: SecondSale, Montgomery, IL, U.S.A.
Condizione: Acceptable. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Codice articolo 00071210500
Quantità: 1 disponibili
Da: BooksRun, Philadelphia, PA, U.S.A.
Paperback. Condizione: Good. Ship within 24hrs. Satisfaction 100% guaranteed. APO/FPO addresses supported. Codice articolo 1939418275-11-1
Quantità: 1 disponibili
Da: Your Online Bookstore, Houston, TX, U.S.A.
paperback. Condizione: Good. Codice articolo 1939418275-3-31501384
Quantità: 1 disponibili
Da: Greener Books, London, Regno Unito
Paperback. Condizione: Used; Very Good. **SHIPPED FROM UK** We believe you will be completely satisfied with our quick and reliable service. All orders are dispatched as swiftly as possible! Buy with confidence! Greener Books. Codice articolo 4899229
Quantità: 1 disponibili
Da: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Paperback. Condizione: Very Good. No Jacket. Former library book; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.18. Codice articolo G1939418275I4N10
Quantità: 1 disponibili
Da: Bahamut Media, Reading, Regno Unito
Condizione: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Codice articolo 6545-9781939418272
Quantità: 2 disponibili
Da: AwesomeBooks, Wallingford, Regno Unito
Condizione: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Codice articolo 7719-9781939418272
Quantità: 2 disponibili
Da: Chiron Media, Wallingford, Regno Unito
PF. Condizione: New. Codice articolo 6666-IUK-9781939418272
Quantità: 10 disponibili