As a new dad, S.M. Gross didn't know much about raising kids and didn't have a strong support group. He found the information available from books, websites, blogs, videos, etc., to be too dense, overwhelming and not simple enough for today's needs. Through countless conversations with those who know best--moms, dads, nurses, doctors, nannies, and more--he distilled caring for a new baby down to the essentials. He realized that if he had this challenge, other new parents must too. And that's where the idea for Simplest Baby came from, to share this collective knowledge in a way that new parents can get the solutions they need quickly and easily. He lives in Los Angeles, California.

Dr. Jeremy Shapiro was raised in West Los Angeles, completed his undergraduate education at UC San Diego, earning a B.S. in Biochemistry and Cell Biology and a B.A. in Political Science. Dr. Jeremy returned to Los Angeles, where he earned a Master’s degree in Public Health/Epidemiology at UCLA and then completed his medical degree at the Finch University of Health Sciences/The Chicago Medical School in 2001. Following medical school, he returned again to L.A. to complete his internship and residency training in pediatrics at the Mattel Children’s Hospital at UCLA and has been a full-time pediatrician at Boulevard Pediatrics over the past 16 years. Along with the importance he places upon cultivating relationships with his patients and their families, Dr. Jeremy has also maintained a public health focus throughout his career. He previously served as a medical advisor and writer for one of the nation’s largest online health-related social networking sites and has been an active member on the Board of the Medical Staffat Providence Cedars-Sinai Tarzana Medical Center where he previously held the position of Chief of the Department of Pediatrics and currently serves as the Chief of the Medical Staff.

Gabriella Terhes Karlsson is a Los Angeles based Newborn Care Specialist/ Postpartum Doula/Sleep Trainer. For over a decade she has helped numerous amazing families, making a difference in their lives. Gabriella works closely with families in the “post-recovery period” (the time after giving birth), which can be the most challenging and demanding time for any new parents. She provides guidance and support to new parents who suffer from sleepless nights, postnatal depression, and teaches them the basics of how to care for their new baby. As a newborn care specialist, she has made a world of difference for new families by helping them settle into a new routine, reassuring them about uncertainties and

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We first started out as ?The Paperback Exchange,? a chain of physical bookstores where we would part exchange your beloved books for new stories to transport you to faraway places. However, as shopping started to evolve to online shops and marketplaces, we bid our stores goodbye to become ?PBShop.? This transition has only allowed us to blossom as we now ship thousands of titles to book lovers across the globe. We pride ourselves in being a community of local book lovers which allows our passion and devotion to shine in everything we do. In 2020 we not only celebrated our 20th birthday but our 1st birthday as being completely employee owned after becoming an E.O.T in September 2019. We are proud to be different and embrace standing apart on a book mountain by working from a virtual inventory which allows us to provide thousands of books that may be difficult to get for your bookshelf or your studies. Working with a number of different suppliers allows us to explore other avenues such as puzzles, sheet music and even stationery so we really do have something for everyone. Life is about being versatile in all realms of existence. If this is your first visit or you are a returning customer, we would like to welcome you to the PBShop family, for there is no friend as loyal as a book. We are a company who put our customers at the centre of everything we do as we understand the importance of reading because once you learn to read, you will forever be free. There are a whole lot of things in this world of ours that we are yet to explore, which is why we will forever inspire curious minds.

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