Small Business Management: An Applied Approach [Paperback] Tim Mazzarol

Mazzarol, Tim

ISBN 10: 0734611064 / ISBN 13: 9780734611062

Editore: Tilde Publishing and Distribution, 2011

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This book is like new and unused. It does have some wear to cover that includes a couple of dirty marks, and a slight bend to bottom right hand corner for storage. Codice articolo 035511-11

Dati bibliografici

Titolo: Small Business Management: An Applied ...

Casa editrice: Tilde Publishing and Distribution

Data di pubblicazione: 2011

Legatura: Brossura

Condizione: Fine

Edizione: seconda edizione

Descrizione articolo

Riassunto:

The aim of this text is to familiarize students with the theory and practice of small business management and challenge assumptions that may be held about the way small business management can or should adopt the management practices of larger firms. For students interested in establishing and managing their own small firm, this book should help them to focus their thinking on the realities of life as a small business owner-manager both its challenges and its rewards. For postgraduate students that are keen to make a difference , this text should enable them to understand how they might consult to small firms and assist owner-managers to establish and grow their ventures. In addition to students enrolled at universities and colleges, this book should also prove useful to small business owner-managers as a general guide on how they might better manage their operations. Managers in large corporations and financial institutions who deal with small businesses as clients or suppliers, and professionals such as accountants, lawyers and consultants who provide advice and other services to small businesses will also find the book of interest. The text also has relevance to the general reader interested in the significant contribution that the small business sector plays in the national economy of Australia and many other countries around the world.

Informazioni sull?autore:

Tim Mazzarol is a Winthrop Professor within the UWA Business School where he specialises in marketing, strategy, entrepreneurship and innovation. He is a member of the Australian Market and Social Research Society as well as an affiliate Professor at the Burgundy School of Business, Groupe ESC Dijon Bourgogne, France.