This text takes a practical, down-to-earth approach to planning, organizing, and managing a small business. While based on current research, theory, and practice, the material is presented from a “how-to” perspective, with many practical examples and applications from the business world. All three authors have had meaningful experience in the “real world” as an owner, manager or employee of one or more small businesses.
PART I The Challenge of Owning and Managing a Small Business
Chapter 1 The Dynamic Role of Small Business
Chapter 2 Opportunities and Challenges in Small
Business
Chapter 3 Legal Forms of Ownership
PART II Planning for and Organizing a Business
Chapter 4 How to Become the Owner of a Small Business
Chapter 5 The Role of Planning In Organizing and
Managing a Small Business
Chapter 6 Obtaining the Right Financing for Your
Business
PART III Marketing Goods and Services
Chapter 7 Developing Marketing Strategies
Chapter 8 Product Promotion and Distribution
PART IV Organizing and Managing the Business
Chapter 9 Managing Human Resources and Diversity in
Small Firms
Chapter 10 Maintaining Relationships with Your
Employees and Their Representatives
PART V Operating the Business
Chapter 11 Locating and Laying Out Operating Facilities
Chapter 12 Purchasing, Inventory, and Quality Control
PART VI Financial Planning and Control
Chapter 13 Planning for Profit
Chapter 14 Budgeting and Controlling Operations and
Taxes
Chapter 15Using Computer Technology in Small
Businesses
PART VII Providing Present and Future Security for the
Business
Chapter 16Risk Management, Insurance, and Crime
Prevention
Chapter 17Business-Government Relations and Business
Ethics
Chapter 18Family-Owned Businesses: Planning for the
Future
Workbook for Developing a Successful Business Plan