Experts on the art of high-stakes decision making offer readers the easy-to-follow PROACT (Problem, Objectives, Alternatives, Consequences, Trade-offs) process to improve ways to make business decisions, family decisions, and personal decisions. Reprint.

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"In Smart Choices, John Hammond, Ralph Keeney, and Howard Raiffa tell us in plain language how to make optimal decisions in our everyday lives. They combine one hundred collective years of experience in an exceptional resource that takes the reader step-by-step through problem formulation and final decision." –Jerome P. Kassirer, editor-in-chief, New England Journal of Medicine

"Throughout Smart Choices, Hammond, Keeney, and Raiffa provide valuable insight and guidance on the inevitable and ongoing negotiation with yourself when facing a difficult decision. By following their effective, systematic process, anyone can make important personal or business decisions with greater clarity, confidence, and efficiency." –Stephen J. Hemsley, former head of Strategy, Technology, and Operating Professional Service Lines, Arthur Andersen

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Better World Books is a for-profit, socially conscious business and a global online bookseller that collects and sells new and used books online, matching each purchase with a book donation. Each sale generates funds for literacy and education initiatives in the U.S., the UK, and around the world. Since its launch in 2003, Better World Books has raised over $35 million for libraries and literacy, donated over 38 million books, and reused or recycled more than 475 million books.

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