Smartonomics: Simple Powerful Macroeconomic Tools for Success in an Uncertain World

D. V. R. Seshadri; Shlomo Maital

ISBN 10: 9386062364 / ISBN 13: 9789386062369

Editore: Sage Response, 2017

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Titolo: Smartonomics: Simple Powerful Macroeconomic ...

Casa editrice: Sage Response

Data di pubblicazione: 2017

Legatura: Paperback

Condizione: New

Edizione: Edizione Internazionale

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Riassunto:

In today’s global village, every manager is a global manager. Even if your business is putatively 'local', with no sales abroad, you still probably face competitors in other countries.

Smartonomics provides global managers with a simple, powerful set of macroeconomic tools, which have been rather opaque for non-economists until now. These tools empower managers to think independently, swim against the tide (when necessary) and, at times, enter markets when everyone else is abandoning them. This books gives managers a holistic view of the global marketplace and the systemic risks it conceals. 

Numerous case studies illustrate how smart managers transform risk into opportunity, and action learning exercises help readers test whether they understand the eight tools well enough to employ them to achieve important insights.    

Recensione:

Smartonomics prepares a manager who wants to succeed in this globalized world. It is a must-read book.

(N R Narayana Murthy, Founder, Infosys Limited) --Review

Economics isn't everyone's cup of tea. But Smartonomics should certainly be. This book is a must read to understand how organizations can navigate their way in the uncertain times that we are all besieged by.

(Rajiv Gupta, VP, Marketing & Strategy, Honda Cars India, Alumnus, Harvard Business School) --Review