The Soap Opera Evolution (Paperback)

Lingua: inglese

Editore: McFarland & Co Inc, Jefferson, NC, 2012

0786472812 / 9780786472819

Da: Grand Eagle Retail, Bensenville, IL, U.S.A.Grand Eagle Retail

Venditore con 5 stelle

Venditore AbeBooks dal 12 ottobre 2005

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Paperback. The first daytime dramas began as early as 1930, with Painted Dreams. Programmers soon discovered that housewives often controlled the purse strings, and soaps become an advertiser's gold mine. They now generate more than $900 million in network revenues annually. Around 50 million people (reportedly including congressmen and rock stars as well as two-thirds of all American television-watching women) tune in each weekday afternoon for a dosage of love, loss and libido via "the soaps." This scholarly study examines the soap phenomenon from a sociological point of view. Included in the analysis is classic research by Rudolf Arnheim, Herta Hartzog and Helen Kaufman as well as contemporary studies and previously unpublished research. The evolution of popular plotlines and characters, as assessment of reality in today's plots, which people watch soaps and why, specific plotlines for the 13 soaps presently aired, 40+ family trees illustrating program changes, the future of soaps--all are covered. The first daytime dramas began as early as 1930, with Painted Dreams. Programmers soon discovered that housewives often controlled the purse strings, and soaps become an advertiser's gold mine. They now generate more than $900 million in network revenues annually. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…

Codice articolo 9780786472819

Titolo
The Soap Opera Evolution (Paperback)
Autore
Marilyn J. Matelski
Editore
McFarland & Co Inc, Jefferson, NC
Anno di pubblicazione
2012
Condizione
new
Rilegatura
Paperback
Lingua
inglese
ISBN 10
0786472812
ISBN 13
9780786472819

Grand Eagle Retail

Bensenville, IL, U.S.A.

Venditore con 5 stelle

Venditore AbeBooks dal 12 ottobre 2005

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