The Social Media Advantage: An Essential Handbook for Small Businesses

Holly Berkley

ISBN 10: 1770401423 / ISBN 13: 9781770401426

Editore: Self-Counsel Press, 2013

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So you've got a small business. But are you capitalizing on social media for the increased revenuepossibilities, increased visibility, and good PR? In just a few short years, social media has becomea worldwide phenomenon, where Facebook updates or tweets are mini press-releases read bythousands of people every day. What's the best way to handle your small business's social mediapresence? Your company can get in the game, using social media as a free public relations tool.'The Social Media Advantage' gives you the knowledge, skills, and confidence to develop aneffective social media strategy that will help make your business a success!

Codice articolo 00109013573

Dati bibliografici

• Titolo: The Social Media Advantage: An Essential Handbook for Small Businesses
• Editore: Self-Counsel Press
• Data di pubblicazione: 2013
• Lingua: Inglese
• ISBN 10: 1770401423
• ISBN 13: 9781770401426
• Rilegatura: Paperback
• Condizione: Good

Descrizione articolo

Riassunto

Opening your own business can be a dream come true. As a dedicated small-business owner, you likely have a detailed business plan, expertise in your industry, and the determination to succeed. All you need now is an effective marketing strategy that won’t break the bank. With all of the new media marketing options out there, where do you begin? Does your business need a company blog, Facebook account, Twitter feed, or all of the above? How do you communicate to your customers using this medium? How do you build online networks? How can you use all of this to your advantage? In this book, authors Berkley and Walter answer all of these questions and explain why social media is such an important tool for small businesses.The Social Media Advantage is a book that demonstrates you don’t need to be a marketing guru to have a successful social media presence. This book is a how-to guide for small-business owners who may have no knowledge about social media, but are eager to learn how they can turn tweets into profits.Using case studies and examples, Berkley teaches readers how to:• Become familiar with social media networks such as Facebook, Twitter, LinkedIn, MySpace, blogs and more• Create and execute a social media plan Web/Social Networking• Maximize the benefits of social media and avoid the pitfalls• Maintain your online presence efficiently• Build up your list of friends and followers• Network to effectively expand your customer or client base• Maintain a professional voice for your businessUnlike traditional forms of marketing, which may require a large budget, there is no financial cost to a social media campaign. You have nothing to lose and everything to gain. The Social Media Advantage gives you the knowledge, skills, and confidence to develop an effective social media to help make your business a success!

Informazioni sull'autore

Holly Berkleym is a website producer and Internet marketing consultant with more than 15 years of experience. Her Internet marketing company, Berkley Web Strategies, merged with a top hosting and technology company to form Vantage Internet Services. Holly is now an independent consultant .Amanda Walter is a PR professional who has worked inside some of the world’s largest AEC firms, and brings her handson experience to this book.