Social Media Communication: Concepts, Practices, Data, Law and Ethics

Jeremy Harris Lipschultz

ISBN 10: 1138776459 / ISBN 13: 9781138776456

Editore: Routledge, 2014

May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Codice articolo G1138776459I4N00

Riassunto:

In Social Media Communication: Concepts, Practices, Data, Law and Ethics, Jeremy Harris Lipschultz presents a wide-scale, interdisciplinary analysis and guide to social media. Examining platforms such as Twitter, Facebook, LinkedIn, Pinterest, Youtube and Vine, the book explores and analyzes journalism, broadcasting, public relations, advertising and marketing. Lipschultz focuses on key concepts, best practices, data analyses, law and ethics―all promoting the critical thinking professionals and students need to use new networking tools effectively and to navigate social and mobile media spaces. Featuring contemporary case studies, essays from some of the industry’s leading social media innovators, and a comprehensive glossary, this practical, multipurpose textbook gives readers the resources they’ll need to both evaluate and utilize current and future forms of social media.

For more information about the book, supplementary updates and teaching materials, follow Social Media Communication online at:

Facebook:

https://www.facebook.com/SocialMediaCommunication

Twitter:

@JeremyHL #smc2015

SlideShare:

http://www.slideshare.net/jeremylipschultz

Informazioni sull?autore:

Jeremy Harris Lipschultz is Isaacson Professor in the School of Communication, University of Nebraska at Omaha. He is a blogger for The Huffington Post and ChicagoNow, and has authored or co-authored six previous books and dozens of articles. Lipschultz is an international media source and frequently speaks on industry and social trends.

Dati bibliografici

Titolo: Social Media Communication: Concepts, ...
Casa editrice: Routledge
Data di pubblicazione: 2014
Legatura: Paperback
Condizione: Very Good
Condizione sovraccoperta: No Jacket