Social Media Explained: Untangling the World's Most Misunderstood Business Trend

Schaefer, Mark W.

ISBN 10: 0615840035 / ISBN 13: 9780615840031

Editore: Lightning Source Inc, 2014

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Dati bibliografici

• Titolo: Social Media Explained: Untangling the World's Most Misunderstood Business Trend
• Editore: Lightning Source Inc
• Data di pubblicazione: 2014
• Lingua: Inglese
• ISBN 10: 0615840035
• ISBN 13: 9780615840031
• Rilegatura: paperback
• Condizione: Good

Descrizione articolo

Riassunto

Too busy to spend hours trying to learn the fundamentals of social media marketing? This is the book for you! Mark Schaefer, author of the best-selling books "Return On Influence" and "The Tao of Twitter" unravels the most misunderstood and confusing business trend in this fun and easy-to-read book. "Social Media Explained" explores the fundamental strategies and answers the biggest questions every business professional needs to answer before diving into a social media initiative! The is the must-have guide for understanding the sociological and psychological drivers that make social media marketing work.

Informazioni sull?autore

Mark W. Schaefer is a globally-recognized blogger, speaker, educator, business consultant, and author who blogs at {grow} – one of the top marketing blogs of the world. He teaches graduate marketing classes at Rutgers University and has written three best-selling books including The Tao of Twitter (the best-selling book on Twitter in the world) and Return On Influence,which was named one of the top business titles of the year by the American Library Association.