Social Media Explained: Untangling the World's Most Misunderstood Business Trend

Schaefer, Mark W.

ISBN 10: 0615840035 / ISBN 13: 9780615840031

Editore: Mark W. Schaefer, 2014

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Dati bibliografici

• Titolo: Social Media Explained: Untangling the World's Most Misunderstood Business Trend
• Editore: Mark W. Schaefer
• Data di pubblicazione: 2014
• Lingua: Inglese
• ISBN 10: 0615840035
• ISBN 13: 9780615840031
• Rilegatura: Paperback
• Condizione: Very Good

Descrizione articolo

Riassunto

Too busy to spend hours trying to learn the fundamentals of social media marketing? This is the book for you! Mark Schaefer, author of the best-selling books "Return On Influence" and "The Tao of Twitter" unravels the most misunderstood and confusing business trend in this fun and easy-to-read book. "Social Media Explained" explores the fundamental strategies and answers the biggest questions every business professional needs to answer before diving into a social media initiative! The is the must-have guide for understanding the sociological and psychological drivers that make social media marketing work.

Informazioni sull?autore

Mark W. Schaefer is a globally-recognized blogger, speaker, educator, business consultant, and author who blogs at {grow} – one of the top marketing blogs of the world. He teaches graduate marketing classes at Rutgers University and has written three best-selling books including The Tao of Twitter (the best-selling book on Twitter in the world) and Return On Influence,which was named one of the top business titles of the year by the American Library Association.