Social Media Management: Technologies and Strategies for Creating Business Value (Springer Texts in Business and Economics)
Van Looy, Amy
ISBN 10: 3319373056 ISBN 13: 9783319373058
Editore: Springer, 2016
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Most items will be dispatched the same or the next working day. A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Codice articolo wbs7849406506
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This undergraduate textbook adopts the perspective of organizations - not individuals - and clarifies the impact of social media on their different departments or disciplines, while also exploring how organizations use social media to create business value. To do so, the book pursues a uniquely multi-disciplinary approach, embracing IT, marketing, HR and many other fields. Readers will benefit from a comprehensive selection of current topics, including: tools, tactics and strategies for social media, internal and external communication, viral marketing campaigns, social CRM, employer branding, e-recruiting, search engine optimization, social mining, sentiment analysis, crowdfunding, and legal and ethical issues.
Informazioni sull?autore: Prof. Dr. Amy Van Looy holds a Ph.D. in applied economics. She is assistant professor at the Faculty of Economics and Business Administration and the School for Social Profit and Public Management of Ghent University (Belgium). Particularly, she is member of the Department of Business Informatics & Operations Management. She teaches, among others, courses on business process management and social media. Before entering academia, Amy worked as an IT consultant for large e-government projects.
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Titolo: Social Media Management: Technologies and ...
Casa editrice: Springer
Data di pubblicazione: 2016
Legatura: Brossura
Condizione: Very Good
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Social Media Management: Technologies and Strategies for Creating Business Value (Springer Texts in Business and Economics)
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Condizione: Very Good. Most items will be dispatched the same or the next working day. A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Codice articolo rev4732766722
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Social Media Management: Technologies and Strategies for Creating Business Value (Springer Texts in Business and Economics) Technologies and Strategies for Creating Business Value
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Condizione: Gut. 272 S. Alle Bücher & Medienartikel von Book Broker sind stets in gutem & sehr gutem gebrauchsfähigen Zustand. Unser Produktfoto entspricht dem hier angebotenen Artikel, dieser weist folgende Merkmale auf: Helle/saubere Seiten in fester Bindung. Leichte Gebrauchsspuren. Ehemaliges Bibliotheksexemplar. Sprache: Englisch Gewicht in Gramm: 350 Taschenbuch, Maße: 15.49 cm x 1.57 cm x 23.5 cm Softcover reprint of the original 1st ed. 2016. Codice articolo 661065373
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Social Media Management (eng)
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Social Media Management
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Springer International Publishing, 2016
ISBN 10: 3319373056
ISBN 13: 9783319373058
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Condizione: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Introduces the reader to the essentials of social mediaPursues a comprehensive approach to social media, viewing it from an organizational perspectiveCombines academic insights and practical tips and tricksProf. Dr. Amy Van Looy hol. Codice articolo 385704195
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Social Media Management | Technologies and Strategies for Creating Business Value
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Taschenbuch. Condizione: Neu. Social Media Management | Technologies and Strategies for Creating Business Value | Amy Van Looy | Taschenbuch | Springer Texts in Business and Economics | xix | Englisch | 2016 | Springer | EAN 9783319373058 | Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu. Codice articolo 109583252
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Paperback. Condizione: Brand New. reprint edition. 272 pages. 9.25x6.10x0.55 inches. In Stock. This item is printed on demand. Codice articolo __3319373056
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Social Media Management : Technologies and Strategies for Creating Business Value
ISBN 10: 3319373056
ISBN 13: 9783319373058
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Taschenbuch. Condizione: Neu. Druck auf Anfrage Neuware - Printed after ordering - This undergraduate textbook adopts the perspective of organizations - not individuals - and clarifies the impact of social media on their different departments or disciplines, while also exploring how organizations use social media to create business value. To do so, the book pursues a uniquely multi-disciplinary approach, embracing IT, marketing, HR and many other fields. Readers will benefit from a comprehensive selection of current topics, including: tools, tactics and strategies for social media, internal and external communication, viral marketing campaigns, social CRM, employer branding, e-recruiting, search engine optimization, social mining, sentiment analysis, crowdfunding, and legal and ethical issues. Codice articolo 9783319373058
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Social Media Management
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Springer International Publishing Aug 2016, 2016
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Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This undergraduate textbook adopts the perspective of organizations - not individuals - and clarifies the impact of social media on their different departments or disciplines, while also exploring how organizations use social media to create business value. To do so, the book pursues a uniquely multi-disciplinary approach, embracing IT, marketing, HR and many other fields. Readers will benefit from a comprehensive selection of current topics, including: tools, tactics and strategies for social media, internal and external communication, viral marketing campaigns, social CRM, employer branding, e-recruiting, search engine optimization, social mining, sentiment analysis, crowdfunding, and legal and ethical issues. 272 pp. Englisch. Codice articolo 9783319373058
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Social Media Management
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Springer, Springer Aug 2016, 2016
ISBN 10: 3319373056
ISBN 13: 9783319373058
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Taschenbuch. Condizione: Neu. This item is printed on demand - Print on Demand Titel. Neuware -This undergraduate textbook adopts the perspective of organizations - not individuals - and clarifies the impact of social media on their different departments or disciplines, while also exploring how organizations use social media to create business value. To do so, the book pursues a uniquely multi-disciplinary approach, embracing IT, marketing, HR and many other fields. Readers will benefit from a comprehensive selection of current topics, including: tools, tactics and strategies for social media, internal and external communication, viral marketing campaigns, social CRM, employer branding, e-recruiting, search engine optimization, social mining, sentiment analysis, crowdfunding, and legal and ethical issues.Springer-Verlag KG, Sachsenplatz 4-6, 1201 Wien 272 pp. Englisch. Codice articolo 9783319373058
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