Social Media And Web Analytics: Turning Insights Into Action In A Digital World

Gupta, Deepa Deepa Gupta, Mukul Gupta,

ISBN 10: 9354439608 / ISBN 13: 9789354439605

Editore: PHI Learning -

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Codice articolo 6666-GRD-9789354439605

Dati bibliografici

• Titolo: Social Media And Web Analytics: Turning Insights Into Action In A Digital World
• Editore: PHI Learning -
• Lingua: Inglese
• ISBN 10: 9354439608
• ISBN 13: 9789354439605
• Rilegatura: paperback
• Condizione: New

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Riassunto

In an era where data drives decisions, the ability to decode insights from social media and web interactions has become a game-changer. ‘Social Media and Web Analytics’ is your essential guide to mastering the art and science of analytics in the digital age. This all-encompassing textbook fills the gap by moving between theory and practice in understanding the importance of analytics and how they have evolved over time. Structured from foundational concepts to advanced methodologies like predictive modelling, machine learning, and network analysis, the readers will get actionable knowledge on every chapter. This textbook illuminates the strategies behind success and what is learned from failure, through real-life examples, step-by-step explanation, and case studies. The book is beneficial to the students of business management, data analysts, marketers, and business managers alike as a source of value and practical application in enhancing strategic decisions, improving customer experience and maximizing organization''s digital presence.