Over the course of a legendary career, Joe Marasco earned a reputation as the "go to" software project manager: the one to call when you were facing a brutally tough, "make or break" project. Marasco reflected on his experiences in a remarkable series of "Franklin's Kite" essays for The Rational Edge, Rational and IBM's online software development magazine. Now, Marasco collects and updates those poignant essays, bringing his unique insights (and humor) to everything from modeling to scheduling, team dynamics to compensation. The result: a new classic that deserves a place alongside Fred Brooks' The Mythical Man-Month in the library of every developer and software manager
Joe Marasco is a retired senior vice-president and business-unit manager for Rational Software, now one of the five brands of the IBM Corporation. He held numerous positions of responsibility in product development, marketing, and the field sales organization, overseeing initiatives for the Rational Apex product and Visual Modeler for Microsoft Visual Studio. In 1998, he served as Senior VP of Operations. He retired from Rational in 2003. He holds a bachelor's degree in chemical engineering from The Cooper Union, a Ph.D. in physics from the University of Geneva, Switzerland, and an M.S.A. from the University of California, Irvine Graduate School of Management. When not writing, he barbecues and plays golf; his ribs are much tastier than his scores.
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