Sorting Out the Chaos for Public Relations Leaders (Paperback)

Joan Cuenca-Fontbona

ISBN 10: 3631907761 / ISBN 13: 9783631907764

Editore: Peter Lang AG, Bern, 2024

Paperback. Disruptive change has become the new normal for organizations and society. War conflicts, climate change and drought, poverty and inequality or the silent increase in violence, abuse and exploitation are some of the most relevant events of today with economic, political, technological, and social consequences that are still unpredictable for organizations and their audiences. Public relations can help organizations solve the challenges in this context because the strategic communication that defines it is one of the essential elements that promote organizational agility: they reduce ambiguity and uncertainty because it is based on research, they inform the public on organizational changes to project positive images and achieve support and alliances and seek constant interaction with stakeholders through two-way communication. Public Relations is a discipline that faces a new social normal based on chaos. This work presents the latest research in the field of public relations focused on strategy and value generation in a global context with increasingly disruptive changes. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. Codice articolo 9783631907764

Riassunto:

Public Relations is a discipline that faces a new social normal based on chaos. This work presents the latest research in the field of public relations focused on strategy and value generation in a global context with increasingly disruptive changes.

Informazioni sull'autore:

Joan Cuenca-Fontbona is a Tenured Professor on Advertising, Communication and Public Relations at Blanquerna - Ramon Llull University in Barcelona (Spain). He holds more than 50 scientific publications, most of which are academic articles listed on the Web of Science and Scopus databases. He is the current member of the Dircom Association (dircom.org), Dirci Association (dirci.es), European Public Relations Education and Research Association (EUPRERA) and Catalan Communication Society of the Institute of Catalan Studies (SCC-IEC) and the Scientific Coordinator of the Association of Researchers in Public Relations (AIRP).

Marc Compte-Pujol is a full-time lecturer on Advertising, Communication and Public Relations at Universitat Oberta de Catalunya (Open University of Catalonia) and a part-time lecturer at Blanquerna - Ramon Llull University in Barcelona (Spain). He holds more than 50 scientific publications, most of which are academic articles listed on the Web of Science and Scopus databases. He is the current Treasurer of the Catalan Communication Society of the Institute of Catalan Studies (SCC-IEC) and the Scientific Coordinator of the Association of Researchers in Public Relations (AIRP).

Andrea Oliveira is an Associate Professor in the Advertising and Audiovisual Communication Department at the University of Malaga. Previously, she was a researcher in the Serra Húnter International Excellence Program at University of Girona. With several articles published in prestigious international journals, her lines of research focus on public relations, digital communication, strategic communication, and crisis communication. With more than 15 years of academic experience, she is the Scientific Coordinator of the Association of Researchers in Public Relations (AIRP).

Dati bibliografici

Titolo: Sorting Out the Chaos for Public Relations ...
Casa editrice: Peter Lang AG, Bern
Data di pubblicazione: 2024
Legatura: Paperback
Condizione: new