Spatial Business: Competing and Leading With Location Analytics

Horan, Thomas A./ Pick, James B./ Sarkar, Avijit

ISBN 10: 1589485335 / ISBN 13: 9781589485334

Editore: Esri Pr, 2022

300 pages. 10.00x8.00x0.60 inches. In Stock. Codice articolo 1589485335

Riassunto:

How do companies use location intelligence to achieve competitive advantage and business success?

We live in a digital, global economy, and businesses need to know where to source, operate, and market to grow their customer base. Through location analytics and location intelligence, a business can make better-informed decisions and ultimately add value to their organization, their customers, and society. But how do businesses integrate location analytics into their business development, marketing, and operations?

Spatial Business: Competing and Leading with Location Analytics examines how location is a key factor in intelligent business decisions and achieving success. Through varied, in-depth, real-world examples, readers learn how location analytics solutions can be designed, deployed, and managed from strategic and operational perspectives.

Each chapter of Spatial Business examines how real companies have integrated location into their business intelligence and decision-making. Some key concepts include:

• The fundamentals of spatial business and the technologies and methods by which businesses can understand the location value chain 
• The creation of spatial business architecture to facilitate location analytics in meeting business goals and needs
• The themes of spatial business and implications for practice

Written by experts in spatial business and designed for managers, professionals, and students at all levels, Spatial Business provides a road map for realizing the potential of geospatial data across the entire business value chain.

Also available in Spanish.

Dalla quarta di copertina:

How do companies use location intelligence to achieve competitive advantage and business success?

We live in a digital, global economy, and businesses need to know where to source, operate, and market to grow their customer base. Through location analytics and location intelligence, a business can make better-informed decisions and ultimately add value to their organization, their customers, and society. But how do businesses integrate location analytics into their business development, marketing, and operations?

Written by experts in spatial business and designed for managers, professionals, and students at all levels, Spatial Business: Competing and Leading with Location Analytics examines how location is a key factor in intelligent business decisions and achieving success. Through varied, in-depth, real-world examples, readers learn how location analytics solutions can be designed, deployed, and managed from strategic and operational perspectives.

Dati bibliografici

Titolo: Spatial Business: Competing and Leading With...
Casa editrice: Esri Pr
Data di pubblicazione: 2022
Legatura: Paperback
Condizione: Brand New