Special Events: A New Generation and the Next Frontier
Joe Goldblatt
ISBN 10: 047044987X ISBN 13: 9780470449875
Editore: Wiley, 2010
Usato
Hardcover
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ThriftBooks-Dallas, Dallas, TX, U.S.A.
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Descrizione:
Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less. Codice articolo G047044987XI5N00
Riassunto:
This text chronicles and champions the development, changes, and challenges faced by the global celebrations industry for event planners. New interviews are included with experienced event leaders to give a better understanding of the field. New chapters are included on green events, corporate social responsibility, and theoretical case studies. Event measurement, evaluation, and assessment topics are integrated throughout a number of the chapters. Over 200 new Web resources and appendices show how to save money, time, and improve the overall quality of an event. Event planners will also learn how technology may be harnessed to help them improve their events financial, quality, environmental and other strategic outcomes.
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Dati bibliografici
Titolo: Special Events: A New Generation and the ...
Casa editrice: Wiley
Data di pubblicazione: 2010
Legatura: Hardcover
Condizione: Fair
Condizione sovraccoperta: No Jacket