PART ONE. FOUNDATIONS
Chapter 1. Practical Speaking
Personal Reasons for Developing Speaking Skills
Professional Reasons for Developing Speaking Skills
Public Reasons for Developing Speaking Skills
The Public Speaking Transaction
Preview
Summary
Checking Your Understanding: Exercises and Activities
Notes
Box 1.1 Self-Assessment: How Much Experience Do You Have Speaking?
Chapter 2. Your First Speech
First Things First
Preparing Your Speech
Organizing Your Speech
Presenting Your Speech
Summary
Check Your Understanding: Execises and Activities
Notes
Box 2.1 Speaking Of: Brainstorming for Topics
Box 2.2 In Their Own Words: Speech of Introduction by Jonathan Studebaker
Box 2.3 In Their Own Words: Storytelling Speech by Montana Kellmer
Chapter 3. Managing Speech Anxiety
Physical Arousal and Speech Anxiety
The Psychology of Arousal and Performance
Roots: Why Some People Are More Anxious Than Others
Stage One: Managing Anxiety Before You Speak
Stage Two: Managing Anxiety During Your Speech
Summary
Check Your Understanding: Execises and Activities
Notes
Box 3.1 Self-Assessment: How Anxious Are You About Public Speaking?
Box 3.2 Speaking Of: Thumbs Up/Thumbs Down
Box 3.3 Self-Assessment: What Are the Sources of Your Speech Anxiety?
CHAPTER 4. Ethical Speaking
Basic Ethical Questions
Ethical Norms for Public Speakers
Special Issues for Speakers
Ethical Norms for Listeners
Summary
Check Your Understanding: Exercises and Activities
Notes
Box 4.1 CONSIDERING DIVERSITY Culture and Credit
Box 4.2 SELF-ASSESSMENT When Is It Acceptable to Lie?
Box 4.3 SPEAKING OF . . . Codes of Conduct for Public Speaking
PART TWO. Between Audience and Speaker
CHAPTER 5. Listening
Everyday Importance of Listening
The Nature of Listening
Misconceptions About Listening
Obstacles to Listening
Goals of Listening
Listening to the Audience
Techniques to Improve Your Listening Skills
Summary
Check Your Understanding: Exercises and Activities
Notes
Box 5.1 CONSIDERING DIVERSITY Listening in High- and Low-Context Cultures
Box 5. 2 SELF-ASSESSMENT How Well Do You Listen
Box 5. 3 SPEAKING OF . . . Handling the Q&A
CHAPTER 6. Adapting to Your Audience
The Rhetorical Situation
The Audience
Learning About Your Audience
Summary
Check Your Understanding: Exercises and Activities
Notes
Box 6.1 IN THEIR OWN WORDS Mary Fisher Speaks Out on AIDS
Box 6.2 IN THEIR OWN WORDS Carolyn McCarthy’s Journey
Box 6.3 CONSIDERING DIVERSITY Between Two Cultures: Tomoko Mukawa
Box 6.4 SELF-ASSESSMENT How Collectivistic or Individualistic Are You?
PART THREE. Putting Theory Into Practice
CHAPTER 7. Researching Your Message
Focusing on The Audience, Topic, and Specific Purpose
Researching Your Speech
Interviews
Using Your Research
Summary
Check Your Understanding: Exercises and Activities
Notes
Box 7.1 CONSIDERING DIVERSITY Cultures on the Web
Box 7.2 SPEAKING OF . . . The Importance of Interviewing: Professor Rick Rigsby
CHAPTER 8. Supporting Your Message
Claims
Grounds
Warrants
Summary
Check Your Understanding: Exercises and Activities
Notes
Box 8.1 SPEAKING OF. . . Statistics
CHAPTER 9. Organizing Your Message
Focusing on the Audience
Organizing the Body of the Speech
Introducing the Speech
Concluding the Speech
Preparing the Formal Outline
Preparing Speaker’s Notes
Summary
Check Your Understanding: Exercises and Activities
Notes
Box 9.1 SPEAKING OF . . . Organizational Patterns
Box 9.2 IN THEIR OWN WORDS Sample Speech Outline: Accident or Suicide: Driving Without a Seatbelt by Karen Shirk
CHAPTER 10. Language: Making Verbal Sense of Your Message
Word Power
Language and Audience Diversity
Using Language Effectively
Managing Language
Final Words of Caution
Summary
Check Your Understanding: Exercises and Activities
Notes
Box 10.1 IN THEIR OWN WORDS “We, the People”: Barbara Jordan
Box 10.2 CONSIDERING DIVERSITY How Does Language Marginalize People?
CHAPTER 11. Delivery: Engaging Your Audience
Focusing Your Delivery on Your Audience
Your Voice
Nonverbal Characteristics of Delivery
Delivery and the Nonverbal Communication System
Making the Most of Nonverbal Behavior in Delivery
Taking a Proactive Approach
Summary
Check Your Understanding: Exercises and Activities Notes
Box 11.1 SPEAKING OF . . . “The Dole Stroll” by Dr. Nichola D. Gutgold
Box 11.2 SPEAKING OF . . . Seating Arrangements
CHAPTER 12. Using Media in Your Speech
Presentational Media
The Need for Effective Presentational Media
The Functional Nature of Presentational Media
Criteria for Selecting the Right Medium
Choosing the Right Medium
Poster Boards, Overheads and PowerPoint
Rules for the Road
Summary
Check Your Understanding: Exercises and Activities
Notes
Box 12.1 SPEAKING OF . . . Murphy’s Law Revisited
Box 12.2 SPEAKING OF . . . PowerPoint Poisoning
Box 12.3 IN THEIF OWN WORDS . . . Go Sun Smart by Shelly Lee
PART FOUR. Contexts for Public Speaking
CHAPTER 13. Informative Speaking
Focusing on Your Audience: Adapting to Different Styles of Learning
Informative Speaking and Audience Analysis
Message Keys of Effective Informative Speaking
Putting Theory Into Practice
Informative Speaking Throughout the Lifespan
Summary
Check Your Understanding: Exercises and Activities
Notes
Box 13.1 IN THEIR OWN WORDS Sample Informative Speech Outline:Epidermolysis Bullosa by Kelsey Kinnard
Box 13.2 IN THEIR OWN WORDS Sample Informative Speech Outline: Fencing by Evan N. Mironov
CHAPTER 14. Persuasive Speaking
The Process of Persuasion
Information Processing and Persuasive Messages: The Elaboration Likelihood Model
Persuasive Speaking in Practice
Constructing a Persuasive Message: Strategic Guidelines
Peripheral Cues to Persuasion
Rules for the Road
Summary
Check Your Understanding: Exercises and Activities
Notes
Box 14.1 SPEAKING OF . . . Does Drug Education Really Work?
Box 14.2 SELF-ASSESSMENT VALS Market Research and Persuasion
Box 14.3 SELF-ASSESSMENT How Similar or Dissimilar Are You and Your Audience?
Box 14.4 CONSIDERING DIVERSITY Culture and Persuasion
box 14.5 IN THEIR OWN WORDS Sample Persuasive Speech Outline: Tattoos v. Mehndi by Mary Schoenthaler
CHAPTER 15. Thinking and Speaking Critically
Critical Thinking and Public Speaking
The Toulmin Model of Argument
Fallacies Associated With Grounds
Fallacies Associated With Claims
Fallacies Associated With Warrants and Backing
Fallacies Associated With Qualifiers
Fallacies Associated With Rebuttals
The Non Sequitur: An Argument That Does Not Follow
Summary
Check Your Understanding: Exercises and Activities
Notes
Box 15.1 IN THEIR OWN WORDS Sample Persuasive Message: Mandatory Drug Testing by Miranda Welsh
Box 15.2 IN THEIR OWN WORDS Sample Persuasive Message: The War on Drugs by David Sanders
Box 15.3 SPEAKING OF . . . Defects of Reasoning: The Fallacies
CHAPTER 16. Speaking Across the Life Span
Reframing: Speaking as Storytelling
Impromptu Speeches: Speaking Without Advance Notice
Speaking on Special Occasions
Leading and Participating in Small Groups
Speaking on Television
Summary
Check Your Understanding: Exercises and Activities Notes
Box 16.1 SPEAKING OF . . . The Wedding Toast
Box 16.2 SPEAKING OF . . . Writing Humor by: Russ Woody
Box 16.3 SPEAKING OF . . . Chatting It Up on TV: Paul Burnham Finney
Appendix A. Guide to Source Citations
American Psychological Association (APA) Style
Modern Language Association (MLA) Style
Appendix B. Public Speeches
Remarks Before the Republican National Convention, by Mary Fisher
Remarks Before the Democratic National Convention, by Carolyn McCarthy
Eulogy for Crew of Space Shuttle Challenger by Ronald Reagan
Eulogy for Crew of Space Shuttle Columbia by George W. Bush
Glossary
Credits
Index
