The Sporting Goods Industry: History, Practices And Products

Lipsey, Richard A./ Doyle, Thomas B. (Foreward By)

ISBN 10: 0786427183 / ISBN 13: 9780786427185

Editore: McFarland & Co Inc Pub, 2006

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169 pages. 9.25x6.75x0.25 inches. In Stock.

Codice articolo x-0786427183

Dati bibliografici

• Titolo: The Sporting Goods Industry: History, Practices And Products
• Editore: McFarland & Co Inc Pub
• Data di pubblicazione: 2006
• Lingua: Inglese
• ISBN 10: 0786427183
• ISBN 13: 9780786427185
• Rilegatura: Paperback
• Condizione: Brand New

Descrizione articolo

Riassunto

"This work offers insight into every major function of the sporting goods industry. Chapters cover the development of the industry; the industry's structure and size; manufacturers' products and shares; channels of distribution; sports medicine and product liability; sports marketing, including licensing, endorsement and sponsorship; the use of traditional media and market research; sales trends and profitability; and e-commerce"--Provided by publisher.

Informazioni sull?autore

Former marketing research director Richard A. Lipsey is president of SBRnet, and also adjunct professor at Sacred Heart University.