Written in conjunction with the Fine Art Trade Guild, this book offers
advice on starting up your own gallery. It covers all the basic
questions involved such as the pros and cons of running your own
busines, choosing premises, start up and running costs, typical
leasehold agreements, financial projections, grants, business plans,
cashflow and financial management, contracts, exploring product groups
and sourcing products, pricing, role of computers, the internet and
e-marketing, capital investment, effective marketing, stock display,
sales techniques, employing staff, legalities, etc. There are also case
studies.
Annabelle Ruston and Mike Sims are both editors for the Fine Art Trade
Guild magazines and the subjects covered in this book are ones that
they are dealing with every day for the Guild's members and their trade
journals.