Stated Choice Methods

Jordan J. Louviere, David A. Hensher, Joffre D. Swait

ISBN 10: 0521788307 / ISBN 13: 9780521788304

Editore: Cambridge University Press, GB, 2000

Understanding and predicting the behaviour of decision makers when choosing among discrete goods has been one of the most fruitful areas of applied research over the last thirty years. An understanding of individual consumer behaviour can lead to significant changes in product or service design, pricing strategy, distribution channel and communication strategy selection, as well as public welfare analysis. This graduate and practitioner guide, first published in 2000, deals with the study and prediction of consumer choice behaviour, concentrating on stated preference (SP) methods - placing decision makers in controlled experiments that yield hypothetical choices - rather than revealed preferences (RP) - actual choices in the market. It shows how SP methods can be implemented, from experimental design to econometric modelling, and suggests how to combine RP and SP data to get the best from each type. The book also presents an update of econometric approaches to choice modelling. Codice articolo LU-9780521788304

Riassunto:

A multidisciplinary graduate and practitioner guide, first published in 2000, which offers the theory and application of stated choice methods.

Recensione: ' ... recommended to anyone interested in stated choice models, for example graduate students in search of an interesting thesis project or advanced researchers tackling a policy problem. ... also a valuable source for those wishing to update their knowledge of econometric choice modelling and analysts working in the applied policy evaluation profession.' Journal of Applied Econometrics

Dati bibliografici

Titolo: Stated Choice Methods
Casa editrice: Cambridge University Press, GB
Data di pubblicazione: 2000
Legatura: Paperback
Condizione: New