This book offers a comprehensive approach to multivariate statistical analyses. It provides theoretical knowledge of the concepts underlying the most important multivariate techniques and an overview of actual applications.

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From the reviews of the second edition:

“This edition deals with statistical topics useful to researchers and graduate students in many fields of management ... . updated and expanded according to current needs and demands of the field. ... I really enjoyed reading this book. ... In summary, it is a nicely packaged book for the intended audience and I have no hesitation to recommend it as a textbook for a graduate course in management sciences and related areas. ... used as an excellent reference book for researchers in these areas.” (Technometrics, Vol. 52 (3), August, 2010)

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