Sticky Branding: 12.5 Principles to Stand Out, Attract Customers, and Grow an Incredible Brand

Miller, Jeremy

ISBN 10: 1459728106 / ISBN 13: 9781459728103

Editore: Dundurn Group, 2015

May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Codice articolo G1459728106I4N00

Riassunto:

#1 Globe and Mail Bestseller
2016 Small Business Book Awards — Nominated, Marketing category

Sticky Brands exist in almost every industry.

Companies like Apple, Nike, and Starbucks have made themselves as recognizable as they are successful.

But large companies are not the only ones who can stand out. Any business willing to challenge industry norms and find innovative ways to serve its customers can grow into a Sticky Brand.

Based on a decade of research into what makes companies successful, Sticky Branding is your branding playbook. It provides ideas, stories, and exercises that will make your company stand out, attract customers, and grow into an incredible brand. Sticky Branding’s 12.5 guiding principles are drawn from hundreds of interviews with CEOs and business owners who have excelled within their industries.

Informazioni sugli autori: Jeremy Miller is a Brand Builder, Keynote Speaker, and president of Sticky Branding — a brand building agency. After rebranding his family's business, Jeremy embarked on a decade long study of how small- and mid-sized companies grow incredible brands. He knows what it takes to grow a Sticky Brand and how you can do it too. For more information visit StickyBranding.com.

Jeremy Miller is a Brand Builder, Keynote Speaker, and president of Sticky Branding — a brand building agency. After rebranding his family's business, Jeremy embarked on a decade long study of how small- and mid-sized companies grow incredible brands. He knows what it takes to grow a Sticky Brand and how you can do it too. For more information visit StickyBranding.com.

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Titolo: Sticky Branding: 12.5 Principles to Stand ...
Casa editrice: Dundurn Group
Data di pubblicazione: 2015
Legatura: Paperback
Condizione: Very Good
Condizione sovraccoperta: No Jacket