Stop Wasting Research: Maximize the Product Impact of Your Organization's Customer Insights

Jake Burghardt

6 valutazioni di Goodreads

Lingua: inglese

Editore: Rosenfeld Media, 2025

1959029991 / 9781959029991

Da: World of Books Inc, Montgomery, IL, U.S.A.World of Books Inc

Venditore con 4 stelle

Venditore AbeBooks dal 23 marzo 2026

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Descrizione dell’articolo da parte del venditore

Why do crucial customer insights often fail to drive product decisions? The answer: wasted research. Jake Burghardt identifies the insidious root causes of research waste, giving actionable ideas to increase the impact of siloed research. You'll learn to enhance collaboration, maximize learning, and drive research-informed product launches. Anyone--from UX researchers and insight generators to data scientists and CX analysts--will benefit from these crucial customer insights. Who Should Read This Book This book is for anyone who's seen too many important customer insights that failed to drive next steps in their business. It's for leaders and practitioners who want to experiment with new ways to increase their organization's research use in product development and delivery. Specifically, it's perfect for researchers from any discipline from UX to CX to sales to data science. It's also a must-read for leaders of product, design, marketing, and engineering --anyone who wants to improve decision-making based on available customer research. And that includes operations people. Takeaways   Uncover tools and methods to reduce research waste.   Learn how to find and use hidden research that might have lasting impact on your organization.   Discover knowledge-consolidating tools and requirements for repositories.   Increase the impact of any type of customer research on your organization.   Note the special "IDEA" sections that show possible actions to choose based on what makes sense for your current resources and organizational context   See "You Might Be Asking" sidebars, which give answers to common questions.   Search for "Imagine a Way Forward" sidebars that highlight special scenarios--telling a story of action ideas as step-by-step narratives.   Look for insightful interviews from experts in the field.   Read the chapter summaries of key proposals to get more value from research, including a distillation of what success might look like.…

Codice articolo CIN1959029991VG

Titolo
Stop Wasting Research: Maximize the Product Impact of Your Organization's Customer Insights
Autore
Jake Burghardt
Editore
Rosenfeld Media
Anno di pubblicazione
2025
Condizione
Very Good
Rilegatura
Paperback
Lingua
inglese
ISBN 10
1959029991
ISBN 13
9781959029991

World of Books Inc

Montgomery, IL, U.S.A.

Venditore con 4 stelle

Venditore AbeBooks dal 23 marzo 2026

Tariffe di spedizione nazionale per U.S.A.

ArticoloDa 4 a 12 giorni lavorativiDa 3 a 6 giorni lavorativi
Primo articoloEUR 0,00EUR 9,83
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Founded in 2002, World of Books is a leading online destination for buying and selling both preloved and new books, committed to making sustainable reading accessible to all. With a mission to help people read more and waste less, World of Books offers a huge range of affordable, high-quality books — giving both new and preloved titles a second life. The company also operates World of Books – Sell Your Books, an easy-to-use platform that allows customers to trade in unwanted books for cash, helping to keep books in circulation while promoting sustainability. As a Certified B Corp, World of Books is driven by a vision to become the world’s largest and most sustainable dedicated online bookstore. The company measures its success through the positive environmental impact it creates, the value it provides to customers, and its ability to operate profitably while supporting its sustainable mission …

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