Story Branding 2.0

Jim Signorelli

220 valutazioni di Goodreads

Lingua: inglese

Editore: Greenleaf Book Group LLC, 2014

1626340315 / 9781626340312

Da: World of Books (was SecondSale), Montgomery, IL, U.S.A.World of Books (was SecondSale)

Venditore con 5 stelle

Venditore AbeBooks dal 20 dicembre 2007

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Condizione: Usato - Molto buono

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Descrizione dell’articolo da parte del venditore

The ultimate how-to book about brand storytelling Brand storytelling is all the rage in marketing. But few books explain how to go about cultivating and promoting that story. This is the book that does. StoryBranding 2.0 is an updated edition of the award-winning, best-selling book that has sparked enthusiasm among marketing luminaries, CEOs, entrepreneurs, and personal branding advocates. Developing your brand's story must start with an understanding of what a story really is and how it is structured. Then, using this essential structure as scaffolding, you can begin to answer specific questions that will help you develop your brand's most authentic storythe story that will do the most to capture the hearts and minds of prospects. As your brand sets out to overcome obstacles in order to achieve its goals, you will: ; be guided every step of the way towards defining who your brand is and why it exists.; learn how to use a unique immersion technique that will help you achieve greater empathy with your most likely prospects.; know how to overcome controllable obstacles standing in the way of your brand's success.; learn how to tell your brand's story so that it truly resonates with prospects.; find ways to galvanize support for your brand's story throughout your organization.; see how the StoryBranding process can be applied to you personally and in everyday selling situations. Written by a thirty-five-year veteran of marketing and advertising who has worked on major national brands, this is the ultimate how-to brand-planning book for professionals and beginners alike. Besides being instructive and full of real-life examples, it is highly entertaining, as the author recounts experiences he's had during his long career as an advertising executive.…

Codice articolo 00086234387

Titolo
Story Branding 2.0
Autore
Jim Signorelli
Editore
Greenleaf Book Group LLC
Anno di pubblicazione
2014
Condizione
Very Good
Rilegatura
Hardback
Lingua
inglese
ISBN 10
1626340315
ISBN 13
9781626340312
Edizione
seconda edizione

World of Books (was SecondSale)

Montgomery, IL, U.S.A.

Venditore con 5 stelle

Venditore AbeBooks dal 20 dicembre 2007

Tariffe di spedizione nazionale per U.S.A.

ArticoloDa 4 a 12 giorni lavorativiDa 3 a 6 giorni lavorativi
Primo articoloEUR 0,00EUR 9,76
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Founded in 2002, World of Books is a leading online destination for buying and selling both preloved and new books, committed to making sustainable reading accessible to all. With a mission to help people read more and waste less, World of Books offers a huge range of affordable, high-quality books — giving both new and preloved titles a second life. The company also operates World of Books – Sell Your Books, an easy-to-use platform that allows customers to trade in unwanted books for cash, helping to keep books in circulation while promoting sustainability. As a Certified B Corp, World of Books is driven by a vision to become the world’s largest and most sustainable dedicated online bookstore. The company measures its success through the positive environmental impact it creates, the value it provides to customers, and its ability to operate profitably while supporting its sustainable mission …

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Montgomery, IL U.S.A. 60538