The Storytelling Book: Finding the Golden Thread in Your Communications (Concise Advice)

Anthony Tasgal

ISBN 10: 1910649082 / ISBN 13: 9781910649084

Editore: LID Publishing, 2015

Most items will be dispatched the same or the next working day. A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Codice articolo wbs5437193049

Riassunto:

Business presentations could be simpler, more engaging and so much more effective, and our business lives so much more rewarding if we remember to restore the emotional power of storytelling. In an age that is Data Rich but Insight-Poor and when most people in the world of business find themselves caught up in a system of numbers and spread sheets, this book shows that the time has come to restore the lost art of storytelling; to put the "author" back in "authority"; to write less and think more. Through a simple step-by step approach, the author shows that we need to change how we communicate in our day-to-day lives, and that if we revert to our inherent role as storytellers we are more likely to be both more effective and productive, and a lot less frustrated into the bargain.

LID Publishing's popular Concise Advice Lab notebooks are designed to be quick and comprehensive brainstorming tools for busy professionals. The small trim size makes it easy to take along in a briefcase or purse. Interior pages are matte finish, so ink won't smear, and there's plenty of space to jot notes. A ribbon makes it easy to mark your place, and the elastic outer band keeps the notebook closed.

Informazioni sull?autore: Anthony Tasgal has worked for over 15 years as an Account Planner in ad agencies such as BBDO, DMB&B and Euro RSCG and on international blue-chips from Amex to KFC, Peugeot to Ford, Glenfiddich to Unilever on big strategic and communication issues.He started his own Strategy and Training Consultancy, POV, in 1998, as he believed that what clients needed (as much as their brands) was a point of view. He specializes in bringing the power and insights of Storytelling and Behavioral Economics to brand and communication development.

Dati bibliografici

Titolo: The Storytelling Book: Finding the Golden ...
Casa editrice: LID Publishing
Data di pubblicazione: 2015
Legatura: Brossura
Condizione: Very Good