Storytelling with Data: A Data Visualization Guide for Business Professionals

Nussbaumer Knaflic, Cole

ISBN 10: 1119002257 / ISBN 13: 9781119002253

Editore: Wiley, 2015

May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Codice articolo G1119002257I4N00

Riassunto:

Don't simply show your data—tell a story with it!

Storytelling with Data teaches you the fundamentals of data visualization and how to communicate effectively with data. You'll discover the power of storytelling and the way to make data a pivotal point in your story. The lessons in this illuminative text are grounded in theory, but made accessible through numerous real-world examples—ready for immediate application to your next graph or presentation.

Storytelling is not an inherent skill, especially when it comes to data visualization, and the tools at our disposal don't make it any easier. This book demonstrates how to go beyond conventional tools to reach the root of your data, and how to use your data to create an engaging, informative, compelling story. Specifically, you'll learn how to:

• Understand the importance of context and audience
• Determine the appropriate type of graph for your situation
• Recognize and eliminate the clutter clouding your information
• Direct your audience's attention to the most important parts of your data
• Think like a designer and utilize concepts of design in data visualization
• Leverage the power of storytelling to help your message resonate with your audience

Together, the lessons in this book will help you turn your data into high impact visual stories that stick with your audience. Rid your world of ineffective graphs, one exploding 3D pie chart at a time. There is a story in your data—Storytelling with Data will give you the skills and power to tell it!

Informazioni sull'autore:

COLE NUSSBAUMER KNAFLIC has been analyzing data and using it to tell stories for over a decade, through analytical roles in banking, private equity, and at Google. She delivers presentations and workshops for organizations seeking to improve data presentation and pens the popular blog www.storytellingwithdata.com.

Dati bibliografici

Titolo: Storytelling with Data: A Data Visualization...
Casa editrice: Wiley
Data di pubblicazione: 2015
Legatura: Paperback
Condizione: Very Good
Condizione sovraccoperta: No Jacket