Strategic Advertising Management

Lingua: inglese

Editore: Oxford University Press, United Kingdom, Oxford, 2016

0198703651 / 9780198703655

Da: WorldofBooks, Goring-By-Sea, WS, Regno UnitoWorldofBooks

Venditore con 5 stelle

Venditore AbeBooks dal 16 marzo 2007

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Condizione: Usato - Molto buono

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Descrizione dell’articolo da parte del venditore

Strategic Advertising Management provides the firm foundation you need to understand the effective strategic planning of advertising and other marketing communications. Renowned experts in the field, the authors draw on their extensive experience to present the essential principles of communication that demonstrate how advertising works. Using real world examples and case studies from a variety of international brands and companies, such as Samsung, McDonalds and Disney, the authors have created a resource that clearly illustrates how theory is put in to practice, and how strategic advertising operates in a global economy. The new edition features more coverage of social media, viral, and online advertising throughout, and a dedicated chapter on 'Digital Media,' ensuring that the book continues to offer students the most complete guide to the rapidly evolving landscape of the advertising industry. Online Resource Centre For Students: Flashcard glossary Additional questions Further reading updates Web links Video links to adverts exemplifying strategies discussed in the book, short films from advertising companies and relevant documentaries For Lecturers: Suggested IPA case histories Suggested classroom exercises PowerPoint slides. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Codice articolo GOR008437063

Titolo
Strategic Advertising Management
Autore
Larry Percy (Visiting Professor, Copenhagen Business School)
Editore
Oxford University Press, United Kingdom, Oxford
Anno di pubblicazione
2016
Condizione
Very Good
Rilegatura
Paperback
Lingua
inglese
ISBN 10
0198703651
ISBN 13
9780198703655
Edizione
quinta edizione o successive
Peso dell'articolo
862 grammi
Dimensioni
205.0 x 247.0

WorldofBooks

Goring-By-Sea, WS, Regno Unito

Venditore con 5 stelle

Venditore AbeBooks dal 16 marzo 2007

Tariffe di spedizione da Regno Unito a U.S.A.

ArticoloDa 7 a 12 giorni lavorativiDa 5 a 9 giorni lavorativi
Primo articoloEUR 6,52EUR 13,98
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World of Books Ltd

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Goring-By-Sea, Regno Unito BN12 4QY