Strategic Management and Business Policy: Globalization, Innovation and Sustainability. Questo articolo non è disponibile.
Hunger, J. David, Wheelen, Thomas L., Bamford, Charles E., Hoffman, Alan N.
Lingua: inglese
Editore: Pearson Education, Limited, 2014
- Brossura
- Usato
Da: Better World Books Ltd, Dunfermline, Regno UnitoBetter World Books Ltd
Venditore AbeBooks dal 13 ottobre 2008
Condizione: Usato - Buono
EUR 7,45
Descrizione dell’articolo da parte del venditore
Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
Codice articolo 45118432-20
- Titolo
- Strategic Management and Business Policy: Globalization, Innovation and Sustainability
- Autore
- Hunger, J. David, Wheelen, Thomas L., Bamford, Charles E., Hoffman, Alan N.
- Editore
- Pearson Education, Limited
- Anno di pubblicazione
- 2014
- Condizione
- Good
- Rilegatura
- Brossura
- Lingua
- inglese
- ISBN 10
- 1292060816
- ISBN 13
- 9781292060811
- Peso dell'articolo
- 3,391 libbre
- Dimensioni
- N/A
A class-tested approach to Strategy for Strategic Management and Business Policy courses
Wheelen and Hunger’s class-tested approach to teaching Strategy is brought into sharper focus with a new emphasis on globalization, innovation, and sustainability. This text equips students with the strategic concepts they will need to know as they face the issues that all organizations must build upon to push their businesses forward.
For the first time in 30 years, the 14th edition has added two new authors to the text. Alan Hoffman, a major contributor to the 13th edition, is a former textbook author and world-renowned author of strategy business cases, and Chuck Bamford, who was a student of Tom Wheelen and David Hunger back in 1980 at the University of Virginia (McIntire School of Commerce), has authored four other textbooks. They join J. David Hunger and bring a fresh perspective to this extraordinarily well-researched and practically crafted text.
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