Strategic Management: The Challenge of Creating Value

FitzRoy, Peter, Hulbert, James M., O*Shannassy, Timothy

ISBN 10: 1138849235 / ISBN 13: 9781138849235

Editore: Routledge, 2016

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Riassunto:

Strategy is often the capstone class in a business education - dealing with the big questions of what companies decide to do - innovate, diversify, acquire or even to employ a range of these strategies.

Benefitting from an international author team, the latest edition of this textbook stands out in its global perspective. With an emphasis on value creation, integration of financial considerations alongside coverage of areas that are often missed in competitor texts, such as financial implications for strategy, corporate governance and business ethics. The book also integrates a wide range of in-depth case studies, including Siemens AG, Intel, the Volkswagen Group, PerkinElmer and the Tata Group.

Supplemented by a wide range of cutting edge online case studies and other internet resources, this text will provide students and their instructors with everything they need to succeed in this tough environment.

Informazioni sull'autore:

The late Peter Fitzroy was Emeritus Professor of Strategy at Monash University, Australia.

James M. Hubert is R.C. Kopf Professor of International Marketing at Columbia University, USA.

Timothy O'Shannassy is Senior Lecturer at RMIT University, Australia.

Dati bibliografici

Titolo: Strategic Management: The Challenge of ...
Casa editrice: Routledge
Data di pubblicazione: 2016
Legatura: Hardcover
Condizione: Like New
Edizione: terza edizione
Tipologia articolo: book