Strategic Management: Competitiveness and Globalization

Hitt, Michael A.

ISBN 10: 1305502140 / ISBN 13: 9781305502147

Editore: Cengage Learning, 2016

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Riassunto:

Examine strategic management with the market-leading text that sets the standard for the most intellectually rich, practical analysis of strategic management. Written by respected experts Hitt, Ireland, and Hoskisson, the 12th edition of STRATEGIC MANAGEMENT is steeped in cutting-edge research featuring more than 500 emerging and leading companies, and reveals trends you can implement immediately to succeed in your field. You'll discover how to integrate the classic industrial organization model with a resource-based view of the firm to give you a complete understanding of how today's businesses use strategic management to establish competitive advantages and create value for stakeholders in the global marketplace. The freshly reimagined MindTap learning solution provides you with real-world activities that will prepare you to excel as a leader and outperform rivals.

Dati bibliografici

Titolo: Strategic Management: Competitiveness and ...
Casa editrice: Cengage Learning
Data di pubblicazione: 2016
Legatura: Rilegato
Condizione: Acceptable