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Titolo: Strategic Management Concepts and Cases: A ...

Casa editrice: Pearson College Div (edition 14)

Data di pubblicazione: 2012

Legatura: Hardcover

Condizione: Good

Edizione: 14.

Descrizione articolo

Riassunto:

A skills-oriented, practitioner perspective on strategy, thoroughly updated with current research and concepts.

In today’s economy, gaining and sustaining a competitive advantage is harder than ever.Strategic Management captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping readers develop their own cutting-edge strategy through skill-developing exercises and cases.

The fourteenth edition explores the current global recession and shows how it has affected the business environment, providing readers with up-to-date coverage in every chapter.

L'autore:

Jo Anne L. Vacca is Professor Emeritus at Kent State University.

Richard T. Vacca is Professor Emeritus at Kent State University.

Mary K. Gove is a professor at Cleveland State University.

Linda C. Burkey is a professor at the University of Mount Union.

Lisa A. Lenhart is a professor at the University of Akron where she also is the Director for the Institute for Literacy.

Christine A. McKeon is a professor at Walsh University.

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