The item might be beaten up but readable. May contain markings or highlighting, as well as stains, bent corners, or any other major defect, but the text is not obscured in any way.

Codice articolo 0132664232-7-18

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Dati bibliografici

Titolo

Strategic Management Concepts and Cases: A Competitive Advantage Approach

Editore

Pearson College Div (edition 14)

Data di pubblicazione

2012

Lingua

Inglese

ISBN 10

0132664232

ISBN 13

9780132664233

Rilegatura

Hardcover

Edizione

14.

Condizione

Fair

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Riassunto

A skills-oriented, practitioner perspective on strategy, thoroughly updated with current research and concepts.

In today�s economy, gaining and sustaining a competitive advantage is harder than ever.Strategic Management captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping readers develop their own cutting-edge strategy through skill-developing exercises and cases.

The fourteenth edition explores the current global recession and shows how it has affected the business environment, providing readers with up-to-date coverage in every chapter.

Informazioni sull?autore

Jo Anne L. Vacca is Professor Emeritus at Kent State University.

Richard T. Vacca is Professor Emeritus at Kent State University.

Mary K. Gove is a professor at Cleveland State University.

Linda C. Burkey is a professor at the University of Mount Union.

Lisa A. Lenhart is a professor at the University of Akron where she also is the Director for the Institute for Literacy.

Christine A. McKeon is a professor at Walsh University.

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