Strategic Management: Concepts and Cases

Wright, Peter, Kroll, Mark J., Parnell, John A.

ISBN 10: 0133628159 / ISBN 13: 9780133628159

Editore: Prentice Hall College Div, 1996

Like New. Codice articolo ERICA70401336281596

Riassunto:

This text integrates the most recent academic theory with current business practices in strategic management. Illustrating concepts with examples from some of today's global organizations, it features a diverse selection of applications-oriented and thought-provoking cases that put the theories in a real-world perspective for students. Forty one diverse cases highlight decision-making situations - cases are organized by goods, services, international, small business, not-for-profit, and social responsibility and ethics which include discussions on key current topics, such as corporate governance, corporate restructuring, reconfiguring/re-engineering, and horizontal structure. The text is also available in split editions - "Strategic Management: Concepts" and "Strategic Management: Cases." This book draws insight from all business disciplines as well as disciplines from the social sciences which have contributed to the study of strategic management.

Dati bibliografici

Titolo: Strategic Management: Concepts and Cases
Casa editrice: Prentice Hall College Div
Data di pubblicazione: 1996
Legatura: Hardcover
Condizione: Like New
Edizione: terza edizione
Tipologia articolo: book