Strategic Management: Concepts: Competitiveness and Globalization

Hitt, Michael A.,Ireland, R. Duane,Hoskisson, Robert E.

ISBN 10: 1285425189 / ISBN 13: 9781285425184

Editore: South-Western College Pub, 2014

This is a used book in good condition and may show some signs of use or wear . This is a used book in good condition and may show some signs of use or wear . Codice articolo mon0001245748

Riassunto:

Examine strategic management with the market-leading text that sets the standard for the most intellectually rich, yet thoroughly practical, analysis of strategic management today. Written by highly respected experts Hitt, Ireland, and Hoskisson, STRATEGIC MANAGEMENT: COMPETITIVENESS AND GLOBALIZATION, CONCEPTS AND CASES, Eleventh Edition, combines the latest cutting-edge research and strategic management trends with ideas from some of today's most prominent scholars. This is the only text that integrates the classic industrial organization model with a resource-based view of the firm to give you a complete understanding of how today's businesses use strategic management to establish a sustained competitive advantage. A strong global focus and examples from more than 600 emerging and leading companies place ideas into context within an inviting, practical presentation. A wealth of learning features and more than 30 all-new compelling cases examine a broad range of critical issues confronting managers today. Engaging video cases, CengageNOW online learning tools, and a complete electronic business library help keep your study current and relevant. STRATEGIC MANAGEMENT: COMPETITIVENESS AND GLOBALIZATION provides the solid understanding you need to effectively apply strategic management tools and techniques for increased performance and tomorrow's competitive advantage.

Dati bibliografici

Titolo: Strategic Management: Concepts: ...
Casa editrice: South-Western College Pub
Data di pubblicazione: 2014
Legatura: paperback
Condizione: Good