Strategic Management : Formulation, Implementation, and Control

John A. Pearce, Richard Robinson

ISBN 10: 0071109137 / ISBN 13: 9780071109130

Editore: Mcgraw-Hill Publ.Comp., 2006

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Zustand: Gut | Sprache: Englisch | Produktart: Bücher.

Codice articolo 2843928/3

Dati bibliografici

• Titolo: Strategic Management : Formulation, Implementation, and Control
• Editore: Mcgraw-Hill Publ.Comp.
• Data di pubblicazione: 2006
• Lingua: Inglese
• ISBN 10: 0071109137
• ISBN 13: 9780071109130
• Rilegatura: Brossura
• Condizione: Gut
• Cataloghi dei venditori:
  • Bücher

Descrizione articolo

Riassunto

Strategic Management

Contenuti

PART ONE Overview of Strategic Management
1 Strategic Management

PART TWO Strategy Formulation
2 Defining the Company’s Mission and Social Responsibility
3 Corporate Social Responsibility and Business Ethics
4 The External Environment
5 The Global Environment
6 Internal Analysis
7 Long-Term Objectives and Strategies
8 Strategic Analysis and Choice in Single- or Dominant-Product Businesses: Building Sustainable Competitive Advantages
9 Strategic Analysis and Choice in the Multibusiness Company: Rationalizing Diversification and Building Shareholder Value

PART THREE Strategy Implementation, Control, and Innovation
10 Implementing Strategy: Objectives, Tactics, Outsourcing, Policies, and Rewards
11 Structuring an Effective Organization
12 Organizational Leadership and Culture
13 Strategic Control, Innovation, and Entrepreneurship

PART FOUR
Cases Guide to Strategic Management Analysis
A BusinessWeek Case
B Comprehensive Cases

Case Index
Subject Index