Strategic Management Of Technology And Innovation

Robert A. Burgelman, Clayton M. Christensen, Steven C. Wheelwright, Modesto A. Maidique,

ISBN 10: 0071232303 / ISBN 13: 9780071232302

Editore: Mcgraw Hill Higher Education, 2003

New. US edition. Expediting shipping for all USA and Europe orders excluding PO Box. Excellent Customer Service. Codice articolo ABEOCT25-52113

Riassunto:

The 4th Edition of Strategic Management of Technology and Innovation by Burgelman, Christensen, and Wheelwright continues its unmatched tradition of market leadership, by using a combination of text, readings, and cases to bring to life the latest business research on these critical business challenges. New co-author Clay Christensen provides his insights on innovation management and new market entries through several new cases. Approximately 40% of the cases are entirely new to this edition.

Strategic Management of Technology and Innovation takes the perspective of the general manager at the product line, business unit, and corporate levels. The book not only examines each of these levels in some detail, but also addresses the interaction between the different levels of general management - for example, the fit between product strategy and business unit strategy, and the link between business and corporate level technology strategy.

The book fits directly with upper-level undergraduate, graduate, or executive education classes in innovation & technology, technology management, innovation management, or strategic management of innovation and technology. This course is an elective course about how companies strategically manage their technology assets.

Contenuti: PART I INTRODUCTION: INTEGRATING TECHNOLOGY AND STRATEGY A GENERAL MANAGEMENT PERSPECTIVE

Technological Innovation

Technological Innovation and Strategy

DESIGN AND IMPLEMENTATION OF TECHNOLOGY STRATEGY: AN EVOLUTIONARY PERSPECTIVE

Technological Evolution

Industry Context

Organizational Context

Strategic Action

PART III ENACTMENT OF TECHNOLOGY STRATEGY-DEVELOPING A FIRM’S INNOVATIVE CAPABILITIES Internal and External Sources of Technology

Internal Corporate Venturing

PART IV ENACTMENT OF TECHNOLOGY STRATEGY: CREATING AND IMPLEMENTING A PRODUCT DEVELOPMENT STRATEGY

New Product Development

Building Competences/Capabilities Through New Product Development

PART V Conclusion: Innovation Challenges in Established

Firms

Dati bibliografici

Titolo: Strategic Management Of Technology And ...
Casa editrice: Mcgraw Hill Higher Education
Data di pubblicazione: 2003
Legatura: Brossura
Condizione: Brand New
Edizione: quarta edizione