Strategic Marketing Cases in Emerging Markets
ISBN 10: 3319846795 ISBN 13: 9783319846798
Editore: Springer, 2018
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Descrizione:
New. Delivery takes 25-30 days. Excellent Customer Service. Codice articolo POD-217522
Riassunto:
This book helps students to develop a critical understanding of the service business scenarios and strategies used in marketing for emerging markets. The case studies presented focus on creating, communicating and delivering customer value to emerging market consumers through various marketing strategies, processes and programs in the context of emerging market dynamics, consumer diversity, and competitors. By illustrating a range of actual business situations, this case book will help students acquire the skills they need to make informed marketing decisions in emerging markets. Further, it provides instructors, students, and practitioners alike a framework for understanding the strategic marketing dynamics at work in these countries.
Informazioni sull'autore:
Atanu Adhikari is an Associate Professor at Indian Institute of Management Kozhikode.
Sanjit Kumar Roy is Assistant Professor of Marketing at the University of Western Australia, Australia.
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Dati bibliografici
Titolo: Strategic Marketing Cases in Emerging Markets
Casa editrice: Springer
Data di pubblicazione: 2018
Legatura: Brossura
Condizione: Brand New