Strategic Marketing Management: Planning, implementation and control

Lingua: inglese

Editore: Taylor & Francis Ltd, United Kingdom, Oxford, 2004

0750659386 / 9780750659383

Da: WorldofBooks, Goring-By-Sea, WS, Regno UnitoWorldofBooks

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Descrizione dell’articolo da parte del venditore

This third edition of Strategic Marketing Management confirms it as the classic textbook on the subject. Its step- by- step approach provides comprehensive coverage of the five key strategic stages: * Where are we now? - Strategic and marketing analysis * Where do we want to be? - Strategic direction and strategy formulation * How might we get there? - Strategic choice * Which way is best? - Strategic evaluation * How can we ensure arrival? - Strategic implementation and control This new revised and updated third edition has completely new chapters on 'The Nature and Role of Competitive Advantage' and 'The Strategic Management of the Expanded Marketing Mix', and extensive new material covering: * The changing role of marketing * Approaches to analysing marketing capability * E-marketing * Branding * Customer relationship management * Relationship management myopia * The decline of loyalty The book retains the key features that make it essential reading for all those studying the management of marketing - a strong emphasis on implementation, up to date mini cases, and questions and summaries in each chapter to reinforce key points. Widely known as the most authoritative, successful and influential text in the sector, the new edition remains an irreplaceable resource for undergraduate and graduate students of business and marketing, and students of the CIM Diploma. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Codice articolo GOR001355242

Titolo
Strategic Marketing Management: Planning, implementation and control
Autore
Richard M.S. Wilson (Loughborough University, UK)
Editore
Taylor & Francis Ltd, United Kingdom, Oxford
Anno di pubblicazione
2004
Condizione
Very Good
Rilegatura
Paperback
Lingua
inglese
ISBN 10
0750659386
ISBN 13
9780750659383
Edizione
terza edizione
Peso dell'articolo
2300 grammi
Dimensioni
210.0 x 280.0

WorldofBooks

Goring-By-Sea, WS, Regno Unito

Venditore con 5 stelle

Venditore AbeBooks dal 16 marzo 2007

Tariffe di spedizione da Regno Unito a U.S.A.

ArticoloDa 7 a 12 giorni lavorativiDa 5 a 9 giorni lavorativi
Primo articoloEUR 6,52EUR 13,97
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