Strategic Marketing Problems: Cases and Comments. Questo articolo non è disponibile.
Roger A. Kerin; Robert A. Peterson
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Lingua: inglese
Editore: Pearson College Div, 2009
- Rilegato
- Usato
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Venditore AbeBooks dal 24 marzo 2009
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May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
Codice articolo G0136107060I4N00
- Titolo
- Strategic Marketing Problems: Cases and Comments
- Autore
- Roger A. Kerin; Robert A. Peterson
- Editore
- Pearson College Div
- Anno di pubblicazione
- 2009
- Condizione
- Very Good
- Sovraccoperta
- No Jacket
- Rilegatura
- Hardcover
- Lingua
- inglese
- ISBN 10
- 0136107060
- ISBN 13
- 9780136107064
- Peso dell'articolo
- 3,8 libbre
Strategic Marketing Problems: Cases and Comments balances the concepts and tools useful for solving marketing problems with numerous case studies that challenge readers to apply what theyve learned.
Foundations of Strategic Marketing Management; Financial Aspects of Marketing Management; Marketing Decision Making and Case Analysis; Opportunity Analysis and Market Targeting; Product and Service Strategy and Management; Integrated Marketing Communications Strategy and Management; Marketing Channel Strategy and Management; Pricing Strategy and Management; Marketing Strategy Reformulation: The Control Process; Global Marketing Strategy
MARKET : Relevant information and case studies for marketing executives and professionals.
Foundations of Strategic Marketing Management; Financial Aspects of Marketing Management; Marketing Decision Making and Case Analysis; Opportunity Analysis and Market Targeting; Product and Service Strategy and Management; Integrated Marketing Communications Strategy and Management; Marketing Channel Strategy and Management; Pricing Strategy and Management; Marketing Strategy Reformulation: The Control Process; Global Marketing Strategy
MARKET : Relevant information and case studies for marketing executives and professionals.
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