Strategic Total Quality Management is a new way of looking at quality. It views quality from corporate performance and product quality. Corporate performance is measured by the response of the firm to the emerging changes in its business environment. These changes are detected by customers and the firm's response may influence their purchasing behavior. Therefore, the competitiveness and the survivability of the firm is threatened if these factors are not adequately considered. Emphasis is shifted away from the product-based definition of quality to a broader view of quality. The book provides research-based analysis and pratical guidance for business professionals, academics, and graduate students.
CHRISTIAN N. MADU is Research Scholar, Professor and Management Science Program Chair at Lubin School of Business, Pace University, New York. He He has published over 60 papers in journals such as Decision Sciences, IIE Transactions, Long Range Planning, Socio-Economic Planning Sciences, Journal of Operational Research Society, European Journal of Operational Research, and others. He is also the author of Strategic Planning in Technology Transfer to Less Developed Countries (Quorum Books, 1992), Management of New Technologies for Global Competitiveness (Quorum Books, 1993), and coauthor with Dr. Kuei of Experimental Statistical Designs in Simulation Modeling (1993).
CHU-HUA KUEI is an Assistant Professor of Total Quality Management, Business Policy and Management Information Systems at Monmouth College, New Jersey, and an Adjunct Associate Professor of Quality and Operations Management at Pace University, New York. He has contributed articles to IIE Transactions, Long Range Planning, Computers and Operations Research, International Journal of Production Research, International Journal of Production Economics, Microelectronics and Reliability, Total Quality Journal of Operational Research Society, and Journal of Business and Industrial Marketing. He is coauthor of Experimental Statistical Designs in Simulation Modeling (Quorum Books, 1993).
CHRISTIAN N. MADU is Research Scholar, Professor and Management Science Program Chair at Lubin School of Business, Pace University, New York. He He has published over 60 papers in journals such as Decision Sciences, IIE Transactions, Long Range Planning, Socio-Economic Planning Sciences, Journal of Operational Research Society, European Journal of Operational Research, and others. He is also the author of Strategic Planning in Technology Transfer to Less Developed Countries (Quorum Books, 1992), Management of New Technologies for Global Competitiveness (Quorum Books, 1993), and coauthor with Dr. Kuei of Experimental Statistical Designs in Simulation Modeling (1993).
CHU-HUA KUEI is an Assistant Professor of Total Quality Management, Business Policy and Management Information Systems at Monmouth College, New Jersey, and an Adjunct Associate Professor of Quality and Operations Management at Pace University, New York. He has contributed articles to IIE Transactions, Long Range Planning, Computers and Operations Research, International Journal of Production Research, International Journal of Production Economics, Microelectronics and Reliability, Total Quality Journal of Operational Research Society, and Journal of Business and Industrial Marketing. He is coauthor of Experimental Statistical Designs in Simulation Modeling (Quorum Books, 1993).